15. PINTEREST MANAGEMENT - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship
One effective method to reclaim financial independence and a sense of purpose is through establishing an online business. Among the numerous viable options for online work, Pinterest Management is particularly noteworthy as a creative, adaptable, and lucrative choice for widows and Digital Entrepreneurs seeking to work from home, generate a reliable income, and empower themselves.
15.1. Advantages of the Business
1. Minimal Startup Costs: There’s no need for a storefront, inventory, or costly equipment.
2. Flexibility: You can operate from home, whether part-time or full-time, and establish your own schedule.
3. High Demand: Companies, bloggers, and content creators continuously seek assistance with managing Pinterest.
4. Creativity: If you enjoy designing and curating appealing content, this venture is perfect for you.
5. No Physical Strain: There’s no need to run or lift heavy items—an ideal choice for those who prefer a calm work setting.
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15.2. Budget and Capital Requirements
You can initiate this business with a modest to moderate financial investment. Here’s what to anticipate covering:
1. Laptop: ₦100,000–₦400,000 (around $200–$320)
2. Smartphone (if a laptop isn’t available): ₦100,000–₦250,000 ($120–$200)
3. Monthly Internet Subscription: ₦10,000–₦15,000 ($8–$12)
4. Training or Course Costs: ₦50,000–₦75,000 ($40–$60)
5. Design Tools (e.g., Canva Pro – monthly): ₦7,500 ($6)
6. Scheduling Tool (e.g., Tailwind – monthly): ₦10,000 ($8)
7. Optional Website Creation: ₦60,000 ($48)
Estimated Total Startup Expense:₦150,000–₦450,000 (approximately $120–$360), depending on the available resources.
15.3. Business Potential
Pinterest serves as more than just a social media site—it’s a visual search engine utilised by millions worldwide. Users visit to find inspiration, plan purchases, and discover new products. Businesses that effectively harness Pinterest can significantly increase traffic to their websites, blogs, and online stores. This is where you, the Pinterest Manager, come into play.
This business has the capability to evolve into a steady monthly income source or even develop into an agency if scaled up. The global need for Pinterest marketing continues to rise as more businesses adapt to the online landscape.
15.4. Funding Options
If you’re not immediately able to fund your startup, consider these alternatives:
• Personal Savings
• Support from family, friends or the community
• Small business grants or competitions (e.g., Tony Elumelu Foundation, Womenpreneur Pitch-a-ton)
• Microfinance institutions or soft loans
- Crowdfunding or assistance from religious groups
You can also begin utilising free resources (like Canva’s free version and Pinterest Creator Academy) and upgrade as your business expands.
15.5. How It Works
As a Pinterest Manager, your responsibilities include:
1. Creating and designing “Pins” (Pinterest graphics)
2. Crafting engaging descriptions with relevant keywords
3. Scheduling content with Tailwind or Pinterest Scheduler
4. Organising boards that attract viewers
5. Analysing performance data and implementing improvements
Clients—including bloggers, coaches, and shop owners—hire you to manage these tasks, enhancing their traffic, visibility, and sales.
15.6. Impact
Operating a Pinterest Management business allows you to:
1. Support your family without leaving home
2. Assist small businesses in enhancing their online presence
3. Build confidence and discover a renewed sense of purpose
4. Create job opportunities if you eventually transition into an agency.
15.7. Key Players in the Industry
Some reputable names and platforms for Pinterest marketing include:
• Vanessa Kynes: Pinterest strategist and educator.
• Jenna Kutcher: Pinterest influencer and business coach
• Simple Pin Media: Pinterest marketing agency.
• Elise Darma : An educator for digital marketing.
- Natalie Bardo: Pinterest Course Creator
Following these professionals can help you keep informed and discover the best tactics.
15.8. Marketing
Promoting your Pinterest Management services can be done via:
1. Social Media (Instagram, Facebook, and LinkedIn)
2. Freelance platforms (Upwork, Fiverr, PeoplePerHour)
3. Your own Pinterest profile serves as a portfolio.
4. Word-of-mouth and referrals.
5. Free audits and consultations to get your foot in the door.
The idea is to produce results and show them how your expertise can assist their firm to expand.
15.9. Monetisation
You can make money as a Pinterest Manager in a variety of ways:
• Monthly Retainerships: Clients pay you every month to manage their Pinterest.
• One-time Projects: Strategy discussions, Pinterest setup, or audits.
• Sell digital products such as templates, eBooks, or manuals.
• Affiliate Marketing: Use Pinterest to profit from affiliate links.
- Online Courses: Teach others what you’ve learnt.
The more diverse your services, the more revenue streams you can generate.
15.10. Potential Income
Here’s how much you may potentially make:
• Beginner (1–2 clients): ₦150,000–₦250,000 monthly ($120–$200).
• Monthly fees for intermediate (3-5 clients) range from ₦300,000 to ₦750,000 ($240-600).
• Advanced (including agency or digital products): ₦1,000,000+ per month ($800+).
Income is determined by the quantity and quality of clients, your pricing, and whether you include passive income streams.
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15.11. Research And Development
Staying up to date is important. Pinterest’s algorithm changes regularly. To stay current, consider the following options:
1. Reading Pinterest’s official blog.
2. Following marketing influencers.
3. Joining Pinterest-focused Facebook groups.
4. Taking small monthly refresher classes.
5. Subscribing to Pinterest business newsletters.
If you want to stay ahead, you must always learn.
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15.12. Scaling
As your firm expands, you can scale by:
1. Hiring an assistant to help with pin design and scheduling.
2. Offering digital stuff for sale.
3. Running a Pinterest agency.
4. Collaborating with web designers or bloggers.
5. Offering integrated services (Pinterest and blog management).
Scaling enables you to raise your earnings without burning out.
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15.13. Target Audience
Your potential clients include:
• Bloggers that seek to increase traffic
• E-commerce firms (fashion, skincare, and home decor, etc.)
• Coaches and Course Creators
• Authors and Publishers
- Small business proprietors.
These clients prefer Pinterest because it generates long-term traffic while requiring less effort, than other platforms.
15.14. Signposts
Look for these signals of growth:
1. You are getting referrals from delighted clients.
2. You boost your prices, yet clients are still interested.
3. Your own Pinterest account is expanding.
4. People ask for your guidance and advice.
5. You start earning from multiple streams.
These milestones demonstrate that your firm is on the right route.
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15.15. Training & Development
To get started, learn from:
1. Free tutorials on YouTube and Pinterest Academy.
2. Paid courses range from ₦5,000 to ₦75,000 (about $4-60).
3. Pinterest-focused communities.
4. Webinars and Live Sessions
5. Practice by growing your own account.
Make it a habit to devote at least two hours per week for skill improvement.
15.16. In conclusion
Pinterest Management gives you the opportunity to rebuild, earn, and prosper. With a laptop, an internet connection, and a willingness to study, you can start a business that provides you joy, revenue, and independence.
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