29. ONLINE COMMUNITY MANAGER - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas
In today's digital age, people desire connection, support, and shared experiences. Online communities have evolved into safe areas for people to connect, learn, grow, and interact. Behind these thriving digital places are online community managers, the unsung heroes who create, nurture, and drive communities to success.
29.1. Advantages of the Business
1. Low start-up costs: You do not need a lot of money to get started.
2. Flexible hours: Manage communities when it is most convenient for you.
3. Remote work allows you to work from home or any other location with an internet connection.
4. Emotional fulfilment: interacting with others, offering support, and making connections.
5. Scalability: starting small and gradually expanding to include more clients or larger communities.
6. Earn a variety of income streams, including management, training, and consulting.
7. Personal growth: acquiring leadership, communication, and technological abilities.
29.2. Budget
Here's a breakdown of the estimated expenditures for starting an online community management business:
1. Smartphone or Laptop (One-Time Investment): Prices range from ₦100,000 to ₦300,000 ($67-$200) based on device characteristics.
2. Internet Subscription (monthly): The cost ranges between ₦10,000 and ₦25,000 ($7 to $17), depending on the package and service provider.
3. Design Tool Subscription (Optional, such as Canva Pro): Using paid design tools for branding and content creation costs ₦5,500 ($4) per month.
4. Communication Tools (such as Zoom and Google Meet): Different plans with optional features, range from ₦0 to ₦5,000 ($0 - $3) per month.
5. Course/Training Fees (for Skills Development): Enrolling in a course or training program might cost between ₦30,000 and ₦100,000 ($20 to $67).
6. Marketing (branding, advertising, and social media): To cover initial costs for online advertising or branding, budget between ₦20,000 and ₦50,000 ($13-$33).
29.3. Business Potential
• Rapid industry growth: More businesses and innovators are developing online communities.
• A diverse client base which includes NGOs, influencers, brands, and educational platforms.
• Increased desire for engagement: Businesses require active, devoted audiences.
• Repeat business - Monthly retainers are popular.
• Opportunities for remote work include working with clients globally.
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29.4. Capital requirements
• Basic capital: ₦0 - ₦100,000 ($0 - $67).
• Mid-level growth capital (branding, advertising, and training): ₦100,000 - ₦300,000 ($67 - $200).
• Premium setup (many communities, assistants, and tools) costs ₦1,000,000+ ($667).
29.5. Cost Implications
• Recurring internet subscription - Required for regular functioning.
• Communication platforms include Zoom, Slack, and Telegram, among others.
• Community platforms include Facebook groups (free), Discord (free/premium), Circle.so, and more.
• Design and branding: creating a visual identity for your brand.
- Outsourcing (optional): Hire virtual helpers or moderators.
29.6. Funding
• Personal savings: Begin with what you have.
• Request little donations or support from family and friends.
• NGO funds: Apply for widow support programs and business grants.
• Platforms such as Carbon and Aella Credit offer online microloans.
- Skill-for-funds exchange: Offer services in exchange for setup assistance.
29.7. How It Works
1. Choose a certain area or industry, such as health, parenting, faith, technology, or entrepreneurship.
2. Choose a platform: Facebook, Discord, Telegram, Mighty Networks, etc.
3. Create or manage communal spaces – Moderate discussions, organise activities, and promote participation.
4. Create value. Share useful articles, respond to queries, and support members.
5. Track performance - Use statistics to track engagement and growth.
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29.8. Impact
• You provide social support, making others feel seen, heard, and connected.
• Client growth - Brands gain devoted fans and repeat customers.
• Personal empowerment involves widows and Digital Entrepreneurs rediscovering their identity and purpose.
- Youth mentorship entails establishing networks for training and inspiration.
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29.9. Key Industry Players
• Meta (Facebook Groups)
• Slack is for business and professional communities.
• Circle.so - A paid community platform.
• Discord is popular among gamers, technical communities, and creatives.
- Mighty Networks is ideal for paid community courses and programs.
- Top Community Managers: Rosie Sherry, Jenny Weigle, and Luvvie Ajayi Jones (community-focused authors and thought leaders).
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29.10. Marketing
1. Create your brand identity, including a name, logo, and clear goal statement.
2. Leverage social media, including Instagram, LinkedIn, and Twitter.
3. Join relevant communities - first provide value, then promote your services.
4. Create content – Share tips, behind-the-scenes, and success stories.
5. Email marketing – Build a list for your own community.
6. Client referrals – Happy clients bring in new ones.
7. Sales funnel - use it to optimise your marketing potential.
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29.11. Monetisation
1. Monthly retainers charge clients for continuous management.
2. Paid community creation: Create private communities for coaches, mentors, and businesses.
3. Consulting and strategy sessions - Assist others in establishing and managing their own communities.
4. Ads and sponsorships: In large communities, corporations pay to promote.
5. Research and Development involves analysing trends. Follow the top community managers and newsletters.
6. Join forums such as Reddit, Quora, or specialised community-building venues.
7. Experiment: Try other platforms and content styles.
8. Read books: "Get Together" by Bailey Richardson and "Buzzing Communities" by Richard Millington.
9. Take criticisms seriously – Conduct regular surveys among your members and clientele.
10. Affiliate marketing involves promoting products and services, and earning commissions.
11. Digital product sales include eBooks, templates, and masterclasses within communities.
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29.12. Potential Income
• Small Community Management (per Month): ₦50,000 - ₦100,000 ($33 - $67) for maintaining smaller, less active communities.
• Large or Paid Community Setup (Monthly): ₦100,000 - ₦300,000 ($67 - $200) for community management or premium membership creation.
- Training/consulting Sessions (Per Month): ₦10,000 - ₦50,000 ($7 - $33) for individual consultation sessions to help others establish or run their communities.
Total Monthly Income for 3-5 Clients: The cost ranges from ₦300,000 to ₦1,000,000 ($200 - $667) based on client volume and service scope.
29.13. Requirements
- Laptop or Smartphone
- Reliable internet
- Good communication skills.
- Basic understanding of social media technologies.
- Organisational and moderating skills.
- Empathy and emotions
- Interpersonal skills
29.14. Scaling
• Create your own community and charge members a subscription.
• Hire moderators to delegate and manage more groups.
• Offer training - Teach people how to become community managers.
• Create templates or kits, and sell them as downloadable community management resources.
- Create an agency - Gather other widows, Digital Entrepreneurs, and manage a team company.
29.15. Tips for Growth
1. Maintain consistency by showing up on time and communicating effectively.
2. Listen actively. Understand your audience's needs and adjust accordingly.
3. Track metrics to see what's working.
4. Celebrate community successes and acknowledge member contributions.
5. Automate wherever possible, and use content scheduling tools.
6. Prioritise quality engagement: A great conversation is worth more than 50 emojis.
29.16. SWOT Analysis
Strengths:
• Low beginning costs.
• Growing Industry
- Flexible schedule.
Weaknesses:
• Developing trust requires patience.
- Time-consuming initially
Opportunities:
• Corporate clientele.
• Paid training classes
- Personal Brand Development
- Collaborative opportunities
Threats:
• Platform dependency (e.g., Facebook bans)
- Burnout if not managed well
29.17. Target Audience
- Coaches and consultants
- Non-profits and NGOs
- Small businesses
- Religious groups
- Creators and influencers
- Educational platforms
29.18. Training and Development
- Online courses:
- Workshops and webinars
- Mentorship programs
- Local or online meet-ups
- Facebook Blueprint or Meta training
29.19. In conclusion
Online community management is more than just a job—it’s a movement. It’s connection, healing, income, growth, and legacy—all rolled into one. You don’t need to be perfect or have it all figured out. Start where you are, use what you have, and trust your story. Your heart, and your service matter. You’re not just managing communities; you’re building bridges and creating safe spaces. You are also creating a long lasting legacy. That’s powerful!
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