Hello, greetings to one and all. This is Jack Lookman welcoming you to our series: Jack’s Curated Business Ideas. Today's topic is
Transcribing / Re-Purposing Popular YouTube videos.
What's The Idea?
It's about transcribing popular YouTube videos and converting them to blog, paperback, e-book, or all of the above.
The Inspiration
This idea is already being implemented by me. When I create YouTube videos, I usually do versions for blog and paperback.
The recent trigger for me creating this content is the YouTube channel of my mentor. His name is Tanim Zaman. In my opinion he may not have the time or space to curate text for his YouTube videos. So, if I want to take it a step further, I could decide to collaborate with him and then we can agree on terms; i.e the profit sharing, etc. Or I might leverage his content and do it alone.
The Business Model and Monetisation
- Select relevant videos in relevant niche or niches
- Leverage YouTube transcription on the YouTube platform. YouTube actually transcribes the video so you can copy and paste.
- Edit as necessary
- Create text versions of the content
- Modify and edit as necessary
- Upload as blog, e-book, paperback or all of the above
- paperbacks could be published on amazon for free.
- blogs could also be published on blogger.com for free.
- The YouTube videos may be from one or multiple YouTube creators
- You could monetise on the different platforms, via affiliate marketing links, adverts, Google AdSense, merchandising, etc.
• You may also get sponsors.
•
- One of the advantages to the YouTube re-purposed content is that you could send back-links to the to the YouTube channel and vice-versa.
Marketing
You could market via search engine optimisation, and advertisements. You could also market via digital marketing, social media marketing, influencer marketing, WhatsApp marketing, etc.
Collaboration
You could collaborate with the YouTube creator and profit-share. You could utilise the concept of Profit Sharing Formula. We've done videos on Profit Sharing Formula App. Search for Jack Lookman - Profit Sharing Formula App on YouTube. We also have it on our blog and in paperback.
You could decide on whether to collaborate with Youtube Creators or to go it alone.
Niches
You could choose the niches and YouTube Creators of choice. You could select YouTube videos of choice. These could be in business, finance, health and wellness, technology, relationships, mindset, spirituality, etc.
Outsourcing
You could outsource the job to ghost writing freelancers, etc. You could get them on freelance platforms such as freelancer.com, peopleperhour.com, upwork.com etc.
Can you scale this business?
Yes, you could. You could replicate the business model for different YouTube videos, and you could do it in different niches. You could also create the content in different languages.
Legalities
- Be mindful of intellectual rights issues.
- Consider doing collaborations.
- Have written agreements and probably a contract.
• Agree on a Profit Sharing Formula if you decide to collaborate.
- Consider doing all of the above and putting it in writing.
- Have at least two witnesses, in case of conflict.
- Make provisions for exit strategies in case of conflict, contract termination, ill health, death, etc.
User Demographic
There are those who prefer text to audio or video. This could be for different reasons. It may be a natural preference. It may save on costs to access the internet, (as audio and video consume more data than text.)
Another reason why people may prefer text is, that they may wish to print, highlight and take notes.
Collaborator Demographic
You may choose to collaborate with Social media Content Creators of niches that resonate with you. You could compliment their audio and video with text. That way, the audience has access to different formats of the same content. There shall be front and back links from each of the platforms.
The Content Creators could be from different parts of the globe.
Content Source
The content shall be sourced from Youtube Channels and videos, or relevant others. You might consider modifications of the content via additions or editing as necessary.
Strengths And Benefits
• You could monetise
• You could reach a wider audience - those who prefer reading, to video or audio.
- You could make positive impact to generations.
• You could create jobs - for freelancers, etc
- You could create wealth for yourself and others.
- You could create passive income - you create the template of the process, and then you outsource it to freelancers.
- Passive income doesn’t imply that you sit down and be idle. You will still need to put in some effort.
- For example, you might need to supervise those who are working under you.
- You might need to project manage.
- You might need to do quality control checks, etc.
- After all it's all going to be in your name, and you shall take responsibility for success or failure.
- Most of the ‘heavy lifting’ shall be done by you initially, by creating processes
- Thereafter, you could employ staff - freelancers, as necessary, to execute the work
- You shall thereafter do quality control via customer reviews and feedback.
Opportunities
As mentioned earlier:
- You could create jobs.
- You could positively impact people, generationally
- There’s great potential for longevity especially with quality and valuable content
- There’s potential for wealth creation for yourself and others.
- You could also scale the process - as explained earlier.
- You could outsource the work streams
- You could make passive income.
- You could extend the reach of the Social media Content Creator
Weaknesses and Threats
• There could be copycats.
• There could be conflict.
• There could be competition.
- There could be issues relating to intellectual rights.
- There could be quality issues
- The good things about noting the weaknesses and threats is that you could mitigate them.
Value?
Was this content of value? If so, please consider sharing it.
Thank you very much for your time.
This is Jack Lookman signing off. Ire o (I wish you blessings)
Ire kabiti (I wish you loads of blessings).
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