Curated Business Ideas : Digital Career Guidance App

Digital Career Guidance App

Jack’s Curated Business Idea

By Jack Lookman

A. PREAMBLE

As a trained Engineer, I learnt to find solutions to problems.

As someone who enjoyed Mathematics, I also learnt analytical skills.

This content is an attempt at finding a cost effective solution to a problem that affected some of us in our youth; and which could affect some others in the present and future.

I’ve married real life experience with technology, knowledge and an Entrepreneurial mind, to contribute to the solution of the problem of ‘Career Choice’.

I’ve also leveraged my skills in Content Creation and Affiliate Marketing to make a business case.

Have a great read.

jacklookman@yahoo.co.uk

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

B. ACKNOWLEDGEMENT

The foundational sacrifices of my parents are much appreciated.

I was fortified with spiritual and academic knowledge and practices; as well as great life skills.

Contributions of John Tosin Adekunle are appreciated.

Taiwo and Owolabi are also appreciated; I see a lot of practical Islam in you.

Roland Owolabi, you are appreciated.

Also Seyi Sikirat, thank you.

Chinedu China, I appreciate you.

My beautiful Tolu Mayowa Tobi you are very much appreciated.

To all those who’ve added value to me, I say, thank you.

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C. DEDICATION

This piece of work is dedicated to all my family members.

My Late Dad

My Mum

My Siblings

My Children

May Allah grant us goodness in this world and the hereafter and protect us from the torment of hell fire. Ameen.

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CONTENT

Digital Career Guidance App

Jack’s Curated Business Ideas

By Jack Lookman

A. PREAMBLE

1. Introduction

2. Here are some case studies.

3. Proposed Solutions

4. What Are The Opportunities Presented?

5. What are the benefits of the product?

6. What are the proposed products and services?

7. What Are The Threats That The Project Could Face?

8. How could this project be implemented?

9. How could the product be marketed?

10. Could you Leverage Sales Funnels?

11. Some Thoughts on the Business Plan

12. Data Capture of Users and Benefits

13. Further Data Capture of The Users

14. Could Audio or Video Interviews Add Value?

15. Frequently Asked Questions

16. Platforms for the project

17. Monetisation options for the project

18. Format of the Content

19. Some monetary thoughts

20. The Need for Research and Development

21. Who is the target audience for the product?

22. How Will the App Work?

23. Some legal considerations

24. People and Platforms to Leverage

25. Products and services that could be monetised

26. How could you monetise?

27. Price plans

28. Some features of the finished product

29. Conclusion and Final Thoughts

30. Did you get value?

About Jack Lookman

OTHER PUBLICATIONS BY Jack Lookman Limited

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1. Introduction

Hello!

This is Jack Lookman welcoming you to our series on Jack’s Curated Business Ideas. The theme for the content, is: ‘The Digital Career Guidance App’. This was inspired by the practical situations I experienced as a youth, including its impact on others and may be society.

I explore the Business Idea of leveraging a Digital Career Guidance App as an effective informational product to overcome the problem of wrong career choice.

Brief real life case studies are mentioned of those who made wrong career choices.

You'll also learn about the many benefits that the Digital Career Guidance App offers, in a cost effective way.

You shall learn about monetisation opportunities.

You shall also learn about marketing options.

In addition to the application of this career guide, you'll learn how to maximise the benefits of using this app as a stream of income —whether as a student, parent, professional or organisation.

Although reference is generally made to ‘university’, the context of this idea could be applied to different academic institutions.

The major problems that led to the development of the digital career guidance app idea, are defined below:

Observation of professional and academic square pegs in round holes. As an instance, a lot of graduates find themselves working in environments that do not support their passion. You'll see a lot of case studies as you read on.
We also observe insufficient career guidance in making informed decisions. Many people, especially students are drowned in the pool of disappointment because they lack insufficient guidance in making wise decision about their career. Hence, the development of this app idea.
There are wasted resources individually and collectively. Resources are wasted in training and re-training students who have made wrong career choices.
There’s a lot of peer pressure in the choice of career as a result of inadequate information.Some students blindly follow the bandwagon.
There could also be parental pressure- due to wrong or inadequate information.They impose career choices on their children, because it’s what their friends have chosen for their children.

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2. Here are some case studies.

Masters in Law goes into Upholstery.
Internationally trained Lawyer goes into Fashion Design
Loads of Engineers go into Accounting
Engineers go into Administration
Engineers go into Secondary School Teaching
Engineers go into Management Consultancy
Engineers go into Content Creation
Academic Professionals become Religious Clerics
Engineers go into Business and Entrepreneurship
Engineers go into Insurance
Engineers go into Marketing
Engineers go into Public Speaking
Doctors go into Property Management
Engineers go into Finance
Engineers go into Banking
Engineers go into Stand Up Comedy

The list could go on.

While every individual has his reason for transitioning, for example, from an Engineer to a Digital Marketer, could it be beneficial to save resources by doing the ‘right’ course from the onset? And consideration given to, rethinking the curriculum?

You may argue that these individuals are multi-talented, but I’m sure that you get my point about how much resources are wasted when you give up on what you've spent a lot of resources acquiring.

Some may not have the luxury of changing career paths, and may end up in misery and become societal nuisances.

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3. Proposed Solutions

Getting it right first time
Input relevant data into the app as you'll see in section ahead.
The app outputs suggested courses for you.
It links the user to related content.
The app guides students and parents on career choice.
Created content shall be in text, audio or video format.
There shall be a Youtube channel with relevant interviews and content.
The platform shall enlighten students and parents on career choices and options. This could even open their minds to careers and side hustles they never thought of.

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4. What Are The Opportunities Presented?

Job Creation
Wealth creation
Mentoring opportunities
Passive income generation
Recurring income opportunities
Multiple marketing opportunities
Evergreen product
Minimal maintenance of the product/s
Collaboration opportunities
Affiliate Marketing opportunities
Sponsorship opportunities
Multiple income streams
Global usage
Local usage
Instant access to the product

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5. What are the benefits of the product?

It saves you a lot of time, effort and resources.
It allows you to select and do your desired course straightaway rather than having to re-train in later years.
It helps in fitting round pegs in round holes by helping you connect your passion to your purpose.
It enhances more effective use of resources.
It adds value to society.
It provides job satisfaction.
It facilitates optimal use of individual talents.
It facilitates the teaching more engaged and interested students.
Useful resource for career guidance counsellors, students, parents, guardians and other stakeholders.

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6. What are the proposed products and services?

an app
audios/ videos
valuable information on career options
consultancy
signposting

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7. What Are The Threats That The Project Could Face?

It could disrupt the status quo.
It may affect the income of some professionals.
Professionals in the industry may feel threatened.
There may be issues around internet connectivity in some countries.
There might also be issues around affordability.

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8. How could this project be implemented?

By creating complimentary products and service.
Link the varied products and services by leveraging information technology.
Leverage as necessary- I’ll speak on this later.
Identify your target audience.
Do your costing and pricing.
You could have multiple prices for different value and access.
Consider creating products and services for a season, lifetime and evergreen.
Give some thought to your monetisation models.
Have systems and structures in place for an effective business model.

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9. How could the product be marketed?

Involve affiliate marketers.
Leverage digital marketers
Leverage influencer marketers
Use traditional marketers
Leverage lead magnets
Employ the use of sales funnels
Time your marketing activities accordingly- be aware of peak and off peak cycles.
Leverage the use of search engine optimisation (SEO).
Market and re-market to your mailing list.
Effectively leverage your mailing list.

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10. Could you Leverage Sales Funnels?

Yes! You can leverage sales funnel by having a lead magnet and your main product. As well as create upsells, down-sells and cross-sells. After that, you could market and re-market other products and services now and in the future to your mailing list.

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11. Some Thoughts on the Business Plan

Articulate your value chain and the resources required. Set targets as necessary and do your research and development. Have your marketing plan and do your costing and pricing. Have affordable products and services to fit different wallet sizes. Have a project plan and leverage freelancers to cut costs. Brainstorm as necessary and do your budgeting. You could also explore finance options. You may need to have a team, even if it’s ad-hoc. Then do your risk management, to mitigate any risks.Give some thought to scaling the business; and have an effective exit strategy.

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12. Data Capture of Users and Benefits

Name
Email
Age group
Location (state/ country)
Mobile number (including international code)
Sign-in with Social media
Interests

These data shall be of immense value, especially when you intend to do your marketing and re-marketing.

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13. Further Data Capture of The Users

Their passion
Their strengths
Personality traits:

introvert?
extrovert?
cross breed?

Their affordability to pursue the course
Exploration of funding options for university
knowledge of available scholarships
Option of a psychometric test to ascertain the right mindset
Their intellectual and other capabilities
Capacity to do courses of interest
monthly disposable income

These are optional and just suggestions. They could be adapted to suit individual situations.

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14. Could Audio or Video Interviews Add Value?

Yes, they could. All you need to do is to upload onto Youtube or suitable platforms. You can also conduct interviews with lecturers, professionals, current university students, relevant practitioners, fresh graduates as well as academics and researchers. You could leverage zoom or similar others to minimise cost and be more efficient. it’s important for these to be of good quality.This work stream could be outsourced to freelancers.

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15. Frequently Asked Questions

Are there alternatives to formal education?
Could I outsource the interviews?
Could I outsource project implementation?
How do I do the content creation?
How do I do a project plan?
These and more, are questions to ponder.

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16. Platforms for the project

The app could be on:

app store
google play
etc

The audios, videos and text could be on:

Youtube
Amazon
Social media
Vimeo
Facebook
Podcast
Blog
Ebook
Audiobook
Paperback
Membership site
A combination of the above
or suitable alternatives

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17. Monetisation options for the project

Some options are:

Sponsorships
Affiliate Marketing
Product sales
Upsells, down-sells, cross-sells
Adverts on digital platforms
Collaborations with 3rd parties
Re-marketing
1-1 Career counselling
Consultancy

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18. Format of the Content

It could be:

audio
video
text
braille
a combination of the aforementioned
or suitable alternatives
these could be interactive sessions
or narratives.

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19. Some monetary thoughts

Budget
Investors
Crowdfunding
Accounting
Costing
Pricing
Cash flow
Price plans
Financial forecast
Return on investment
Dividends to investors
Risk management and mitigation
Tax matters
Profit Sharing Formula

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20. The Need for Research and Development

It's necessary to conduct research and development. This should be part of the planning process. You may wish to conduct;

Market research
Product research
Competitor research and
browse University brochures

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21. Who is the target audience for the product?

Secondary school and College students
Potential university intakes
Parents and Guardians
Career counsellors
Marketers
Collaboratorsand investors.

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22. How Will the App Work?

User registers on the app.
Then, inputs academic subjects of interest, other interests, financial situations and personality traits.
they’ll also include their strengths and weaknesses
their aspirations, etc
The app then suggests different courses, careers, vocations, occupations, side hustles, income streams, etc.
The app also advises of average career incomes and relative income compared to other professionals.
The app signposts you to relevant videos, job opportunities after graduation, entrepreneurial opportunities and trainings.
The app advises of earning potential, locations of optimal professional or career practice.
The app suggests alternatives to formal education.
The app suggests budgeting alternatives for study.
The app gives an insight to the university experience, career and professional practice.
The app suggests options, in case of crisis during study; for example, sickness, failure, bereavement, finances, etc.
The app collects data of users as necessary.
The app suggests transferable skills, further studies, and further complementary skills to acquire.
the app could also signpost you to coaches and mentors

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23. Some legal considerations

You need to be on the right side of the law; otherwise this could have financial and other implications.Give some thought to the undermentioned:

GDPR Compliance - General Data Protection Regulation in Europe
Terms and Conditions for users and stakeholders
Contract/s with stakeholders and users
Disclaimer
Protecting intellectual rights of the app, content, logo, etc
Business legal status, e.g. sole proprietor, limited liability company, etc
Tax matters
Regulatory mattersin different geographical locations

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24. People and Platforms to Leverage

You could leverage the undermentioned:

University brochures- as a guide for curating content.
Your network; such as alumni associations, professional networks, professional colleagues etc.
You could leverage social media platforms for research, marketing, etc
You could leverage freelancing websites for hiring your team; which could be ad-hoc.
You could leverage career counsellors in order to get professional tips and optionally collaborate as necessary

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25. Products and services that could be monetised

The app
Audios/ videos on different platforms
Social media outlets - e.g Youtube, Facebook, etc
Podcast
1-1 career counselling services
Membership site
Audio books
Ebooks
Paperbacks
Products and services of third parties
Complimentary products and services.
Consultancy
Blog
Public Speaking

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26. How could you monetise?

app sale
app licence
Affiliate Marketing
sponsors
adverts
re-marking to mailing list
consultancy

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27. Price plans

For the app, this could range from free to whatever price, depending on the value purchased.

For the free version, you could monetise indirectly.

You could monetise the mailing list.

You could include adverts, etc.

Users may purchase only for a minimal period, hence could pay less.

You could make money from in-app purchases or 3rd party purchases.

Some could purchase the app for longer periods, or access greater functionality; they could pay more.

Professional Career Counsellors may use all functionalities, and use it for a lifetime.

Some may decide to introduce paying users, and therefore get a discount.

There are quite a few direct and indirect ‘pricing’ options.

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28. Some features of the finished product

The product could give the undermentioned information, and more:

Cost estimate for each course per year.
Estimated cost to complete the course
Associated costs for each course
Likelihood of getting a job within a year or period
Data capture of users
Output of suggested courses, etc
Duration of each course
What each course offers
Academic requirements for each course
Whether the career is family friendly
Peculiarities of each university
Perks of the career
Whether the career accommodates basic religious practices
Whether the career is predominantly gender biased.
Average annual income for practitioners
Average weekly work hours for practitioners
Average annual holidays for practitioners
Average job retention rate of practitioners
Average job satisfaction rate of practitioners
Academic success rates of students
Lifestyles of practitioners
Lifestyles of students
Requirements for professional practice
Opportunities outside the profession
Chances of getting a job
Accredited academic institutions
Background information about institutions
Information and experiences in each university
Entrepreneurial opportunities
List of mentors
Transferable skills
Possible side hustles
Career journeys of practitioners
Links to relevant Youtube channels
Links to digital content
Scholarship opportunities
Digital links to content on effective job hunting
Digital links on interview skills
Digital links to relevant networking sites
Digital links to alumni associations
Ease of getting a job (index)
Ease of self employment
Index of transferable skills
Feedback from users
Digital links to professional bodies
Share button - to invite family and friends to use the app
Donation button - for donations to your business or selected charity organisations
Affiliate Marketing button - for users to become Affiliate Marketers
Average duration for each course
Signposts to side hustles
Signposts to content on inspirational personalities
Signpost to content on best practice
Signposts to content on avoiding pitfalls
Average success rate for each university
Required or suggested further learning
Accredited professional bodies
University ranking, locally and globally for each course
Accreditation for University and courses
Diaspora opportunities
Other available opportunities
Etc.

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29. Conclusion and Final Thoughts

The above is an academic exercise with lots of potential. If meticulously explored, it could provide value—locally and globally. As a result, it could create jobs and wealth after the initial work is done.

Multiple financial benefits could be attained; the product could be location specific, e.g country or region specific; or it could be global.

It could be curated in language or languages of choice; or particular scripts could be translated.

Since this is a digital product; it’s very scalable.

As you probably know, there are no guarantee in business. The above is just an idea. It needs to be perfected and refined to stand a chance of success.

If you wish to collaborate, please contact me privately. It will be nice to have a chat and take this further. Please direct mail me on Facebook messenger, linkedin or suitable alternatives. Search for Jack Lookman.

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30. Did you get value?

If yes, please spread the word.

Our books are available at amazon.co.uk - search for Jack Lookman

Our websites are:

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The transcript for the original audio presentation and additional information is available at jacksempowerment.com . Search for Jack’s Curated Business Ideas.

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Thank you very much for your time. This is Olayinka Carew aka Jack Lookman signing off.

Ire o (I wish you blessings)

Ire kabiti (I wish you loads of blessings)

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About Jack Lookman

Olayinka Carew, aka Jack Lookman is the 1^st of 5 Children.

He has 3 children, and an elderly mum. He is resident in the United Kingdom and is of Nigerian origin.

He studied at King’s College, Lagos and University of Lagos.

He has varied life and work experiences.

He has been involved in voluntary and paid jobs.

He is dedicating the rest of his life to empowering and inspiring generations.

This is one of his legacy projects.

Though he has health challenges, he does not let that impede his mission and vision.

Even though he studied Engineering in University; his calling is so many miles away from that. He is currently an Entrepreneur, Content Creator, Affiliate Marketer and Mentor.

He is the Director and Owner of Jack Lookman Limited, a registered business in the United Kingdom; and their aim is to empower and inspire generations by leveraging the internet.

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