40. ONLINE EVENT PLANNING - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas
Online event planning is one of the most flexible, rewarding, and fast-growing digital businesses today. It offers widows, Digital Entrepreneurs and young people a great opportunity to earn an income from home while impacting individuals, communities, and brands.
40.1. Benefits of the Business
1. Low Start-up Cost: Minimal equipment and resources are needed to get started.
2. Flexible Work Hours: Allows you to work remotely and at your own pace.
3. Scalability: You can grow from small virtual events to international conferences.
4. Skill Utilisation: Uses creativity, organisation, and communication skills.
5. Empowerment: Offers emotional healing and a sense of purpose, especially for widows.
6. Diverse Clientele: Work with clients from various industries and locations.
7. Global Reach: Access to clients and participants around the world.
40.2. Budget
• Internet and Power Supply: Monthly: ₦20,000 ($13).
• Marketing Materials (Canva, Advertising, Branding): Monthly: ₦10,000 ($6.50).
• Software subscriptions (e.g., Zoom, Calendly): Monthly: ₦15,000 ($9.75).
- Training and Courses: One-time fee: ₦30,000 ($19.50).
Total start-up budget is a rough estimate of about ₦75,000 ($49.75). This largely depends on the available resources. You can also start with what you have and improve slowly as time goes on.
40.3. Business Potential
• Event types include webinars, product launches, conferences, workshops, weddings, and birthday celebrations.
• Global Trends: Following COVID-19, virtual events increased 1000% and continue to prosper.
• Repeat Business: Many clients have repeat events.
- Growth Market: Online events are a multibillion-dollar industry.
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40.4. Capital requirements
Minimal capital is required. You can begin with:
• A smartphone.
• Internet access
• Free event tools (Zoom Basic, Google Meet, and Canva Free)
• Optional: Upgrade to better tools or adverts as you expand.
40.5. Cost Implications
• Zoom Pro costs ₦15,000/month ($10).
• Canva Pro costs ₦6,000/month ($4).
• Annual domain and hosting fees range from ₦20,000 to ₦40,000 ($15-30).
• Marketing (ads, graphics): ₦10,000-₦30,000/month ($7-$22).
- Logistics (for hybrid events) - Determined by event size.
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40.6. Funding
You can finance your business through:
• Personal Savings
• Family or community support
• Grants for widows/youth (search for local NGO or government chances)
• Online crowdfunding (GoFundMe, NaijaFund)
- Skill exchange/barter: Provide services in return for tools or promotion.
40.7. How It Works
• Meet with the client to understand their event vision, target demographic, and budget.
• Plan the event: Select platforms, schedule, invite speakers, and develop designs.
• Promote the event with social media, emails, and sponsored posts.
• Host/manage the event: moderate Zoom/Google Meet, handle live chat, and keep track of time.
- Follow-up: Send thank-you notes, replay links, and gather comments.
- Give feedback to clients.
40.8. Impact
• Promotes financial independence, particularly for widows.
• Enhances digital literacy
• Creates jobs - As you expand, you can recruit helpers, moderators, and so on.
- Supports community outreach by organising charities or supporting activities.
40.9. Key Players in Industry
• Hopin, a virtual event platform.
• Zoom and Google Meet are widely used video conferencing software.
• Canva and Adobe are tools for branding and graphic design.
• Eventbrite and Splash - For event registration and promotion.
- Freelancers include moderators, graphic designers, and emcees (MC’s).
40.10. Marketing
• Create a social media presence with Facebook, Instagram, LinkedIn and TikTok.
• Share testimonials, including those from free or test events.
• Post event listings on Eventbrite, Meetup, and LinkedIn Events.
• Collaborate with influencers, particularly in your niche.
- Create Facebook advertising with as little as ₦5,000 ($4).
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40.11. Monetisation
You can earn money through:
• Charges for events range from ₦50,000 to ₦300,000 ($35-$200+). You can provide options such as Basic, Premium, and VIP event planning.
• Selling digital event templates, such as registration forms and checklists.
• Offering training - Teach people how to plan events.
- Affiliate commissions: Promote tools such as Zoom and Canva.
40.12. Potential income
• For beginners: ₦50,000-₦100,000/month ($35-$70).
• Intermediate: ₦150,000-₦300,000 per month ($100-$200)
- Pros/Agencies: ₦500,000+ per month ($350+).
Income increases as you establish your brand, clientele, and provide premium services.
40.13. Requirements
• Basic computer or smartphone literacy.
• Good communication skills.
• Ability to handle time and schedules.
• Access to the Internet and event platforms
- Creativity and patience.
- Interpersonal skills
- Organisation skills
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40.14. Research & Development
Stay updated by:
• Attending webinars.
• Reading industry blogs (e.g., Social Tables and Eventbrite blog).
• Following event trends (virtual reality, hybrid events, and interactive polling).
- Examining competitors' activities and strategies.
40.15. Return on Investment (ROI)
Low costs and great demand result in a high return on investment. You can recoup your initial costs within 1-3 months.
Investing in skills (such as Canva or Zoom Pro) increases professionalism and earnings.
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40.16. Scaling
Expand your business by:
• Hiring a crew - Hire virtual assistants or co-hosts.
• Additional services include branding, technical assistance, and hybrid planning.
• Creating digital products like event templates and e-guides.
• Create an agency with numerous planners under your brand.
- Partnering with influencers, religious organisations, Community groups or schools to secure consistent engagements.
40.17. Getting started
• Identify your specialisation.
• Choose free tools (Zoom and Canva).
• Practice by organising a free event.
• Build a professional social media page.
• Promote your services.
• Collect reviews and testimonials.
- Begin small and build steadily.
40.18. SWOT Analysis
Strengths:
• Flexible, home-based business.
• Low starting costs.
- High demand following the outbreak.
Weaknesses:
• Requires reliable internet.
• Time-sensitive, deadline-driven
- Can be tech-heavy for novices.
Opportunities:
• Expanding to hybrid and international events
• Teaching others (mini-courses).
- Collaboration between influencers, Community groups and religious organisations.
Threats:
• Technical issues during live events
• High competition.
- Client miscommunication.
40.19. Target Audience
• Small business proprietors.
• NGOs and religious groups
• Coaches and consultants
• Schools and Teachers
• Wedding and Birthday Planners
- Online course creators
40.20. Niche Ideas
• Religious Events.
• Online training and workshops
• Virtual Weddings and Birthdays
• Business and corporate events.
• Virtual charity fundraisers.
- Online book releases and memorial services.
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40.21. Training and Development
You don't need a degree to get started, although training will help! Try:
• Free YouTube tutorials: Learn Zoom, Canva, and Eventbrite.
• Coursera/Udemy offer virtual event planning courses ranging from ₦10,000 to ₦30,000 (about $7 to $22).
• Facebook groups or mentorship - Join planner communities.
• Attend events and learn by observing how others manage theirs.
40.22. In conclusion
Whether you're a widow searching for a new beginning, a Digital Entrepreneur or a young person seeking purpose, Online Event Planning provides an opportunity to rebuild, earn a career, and help others create memorable experiences. With little money and a lot of ingenuity, you may start small, learn as you go, and become a trusted planner in your field. All you need is courage, consistency, and a willingness to show up professionally.
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