52. SOCIAL MEDIA STRATEGIST - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas - Jack Lookman Limited - Rita Nnamani - Jack Lookman - Olayinka Carew - Entrepreneurial Ideas
Social media planning has evolved as an essential corporate service, providing amazing potential for widows and young people trying to create long-term careers. With minimal entry hurdles and great demand across industries, this digital-focused company model offers flexibility, growth opportunity, and meaningful work to help others flourish online.
52.1. How It Works
A social media strategist works with businesses to build and maintain a strong presence on platforms such as Google, Youtube, Instagram, TikTok, Facebook, LinkedIn, and X (previously Twitter). This includes generating content calendars, designing engagement plans, analysing performance data, and ensuring clients' online presence is consistent with their company objectives. For widows seeking financial independence and young individuals beginning the workforce, this company model provides the opportunity to work remotely while learning vital skills.
The process usually includes:
• Client consultation to understand business objectives
• Platform audit and competitive analysis
• Strategy development with specific goals and metrics
• Content planning and creation
• Community management and engagement
- Strategy refinement based on results.
52.2. Benefits of the Business
1. For widows and young entrepreneurs, social media strategy provides various benefits:
2. Low start-up costs when compared to typical businesses.
3. Work from home with a flexible schedule and industry-relevant skills.
4. Opportunity to assist local businesses prosper.
5. Scalable business model that expands with your capabilities
6. A creative outlet that blends analytical and artistic skills.
52.3. Capital requirements
One of the most tempting parts of launching a social media strategy firm is the low initial investment. The essential initial expenditures include:
• Computer/laptop: ₦300,000 - ₦600,000 ($200-$400)
• Smartphone (for mobile content): ₦150,000-₦450,000 ($100-$300)
• Internet connection costs between ₦30,000 and ₦60,000 per month ($20 to $40).
• Basic software subscriptions range from ₦75,000 to ₦150,000 per year ($50-100).
• Business registration costs ₦15,000 - ₦30,000 ($10 - $20).
Total initial investment: ₦570,000 - ₦1,290,000 ($380 - $860). This depends on the available resources.
52.4. Budget Considerations
Monthly operating expenses typically include:
• Internet: ₦30,000 - ₦60,000 ($20 - $40)
• Software subscriptions: ₦15,000 - ₦75,000 ($10 - $50)
• Marketing your services: ₦30,000 - ₦75,000 ($20 - $50)
• Professional development: ₦15,000 - ₦45,000 ($10 - $30)
Total monthly expenses: ₦90,000 - ₦255,000 ($60 - $170).
52.5. Funding Options
• Personal savings (minimum investment necessary)
• Small business grants for female entrepreneurs
• Micro loans from organisations dedicated to widow empowerment.
• Governmental youth entrepreneurship programs
- Family and community support.
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52.6. Business Potential
The global social media management industry is expected to reach $41.6 billion by 2026, with an annual growth rate of 23.6%. Businesses in Nigeria and across Africa are increasingly recognising the value of social media, resulting in a significant need for strategic expertise.
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52.7. Potential Income
Potential income depends on experience, customer portfolio, and service offered.
• Entry-level salary ranges from ₦300,000 to ₦750,000 per month ($200-$500).
- Mid-level: ₦750,000 - ₦1,500,000 monthly ($500 - $1,000).
- Expert level: ₦1,500,000/month ($1,000+)
As your reputation grows and your clientele expands, you can raise your charges and vary your service offerings.
52.8. Requirements for Start
The essential requirements include:
• Strong communication skills.
• Basic comprehension of marketing principles.
• Experience with major social media networks.
• Time management and organisational skills
• Creative and analytical thinking
• Basic computer literacy.
• Reliable internet connection.
- Smartphone or camera for content creation.
52.9. Training And Development
• Free online classes on platforms like Coursera, Udemy, and HubSpot Academy.
• YouTube lessons for platform-specific methods.
• Meta Blueprint Certification
• Google Digital Skills for Africa.
• Local workshops and webinars
• Industry blogs and podcasts.
- Professional Communities and Forum
52.10. Marketing Your Services
To attract customers:
• Create engaging profiles for LinkedIn and other sites.
• Create a simple portfolio website and provide free consultations or platform assessments.
• Join local business networking events.
• Partner with complementary service suppliers.
• Request referrals from satisfied customers.
• Share case studies and success stories.
- Create content that demonstrates your knowledge.
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52.11. Target Audience
Potential customers include:
• Small and medium-sized local companies.
• Professional service providers (such as doctors and lawyers)
• Non-profit organisations
• Educational Institutions
• Local government offices
• Religious organisations.
• Artists and Creatives
- Other founders and start-ups.
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52.12. Impact
Beyond financial rewards, a social media strategy business has a good impact:
• Helping local businesses succeed in the digital economy.
• Developing work opportunities as you develop
• Mentoring other widows and young adults
• Contributing to Digital Literacy in Your Community
- Promoting economic growth.
52.13. Scaling Opportunities
As your firm expands, consider:
• Hiring assistants or subcontractors.
• Developing packaged service offerings
• Creating digital items (templates and courses)
• Growing into complementary services, such as website design
• Developing an agency model with numerous professionals.
- Providing training and consulting to other aspiring strategists.
52.14. Research And Development
Stay competitive by:
• Following platform updates and algorithmic tweaks
• Testing new content formats and tactics.
• Analyse campaign performance statistics
• Surveying customer and audience preferences
• Exploring upcoming platforms and technologies.
- Attending industry events and webinars.
52.15. Monetisation Strategies
Beyond the basic services, consider:
• Subscription plans for continuous management
• Training workshops for client teams
• Content Creation Packages
• Platform audit and recommendations.
• Strategy development and implementation by the client
• Affiliate marketing for recommended tools.
- Social media advertising management (percentage of ad expenditure).
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52.16. Key Players in the Industry
Major companies in this space include the following:
• Hootsuite, Buffer, Sprout Social, Later, and Social Pilot
• Local and regional digital marketing companies
While developing your own unique value proposition, research their approaches.
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52.17. SWOT Analysis
Strengths:
• Low starting costs.
• Flexible employment arrangements.
- Increasing demand across industries.
Weaknesses:
• Challenges include a competitive market, continual platform changes, potential for inconsistent income, and managing client expectations.
Opportunities:
• Increased digital use in enterprises
• Growing recognition of social media's value.
• Specialising in developing platforms.
- Development of auxiliary services.
Threats:
• Algorithm modifications alter strategies.
• Economic downturns reduce marketing budgets.
• New competitors are entering the market.
- AI tools replace certain basic functions.
52.18. Signs of Success
Key evidence that your firm is thriving:
• Consistent client retention for more than six months
• Referrals from existing customers
• Allows for annual pricing increases and requests for new services.
• Growing portfolio of success tales.
• Invitations to speak or teach others
- Achieving work-life balance goals.
52.19. In conclusion
Social media strategy is a great business prospect with minimal entry costs, high growth potential, and meaningful employment. Entrepreneurs may construct long-term enterprises that support themselves while also assisting others in the digital economy by starting small, focussing on offering value, and constantly growing skills. This business model is great for anyone looking to restore or strengthen their financial base while also making a beneficial impact in their communities, thanks to its flexibility, scalability, and comparatively inexpensive beginning expenses.
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