79. COMMUNITY GROUP COACHING - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas - Jack Lookman Limited - Rita Nnamani - Jack Lookman - Olayinka Carew - Entrepreneurial Ideas - A Collection Of Digital Business Ideas - Digital Entrepreneur
In a world where cooperation, accessibility, and transformation are becoming increasingly important, community group coaching has developed as a dynamic and scalable digital business model. It blends the personal touch of coaching with the strength of community to provide transformation at scale. This methodology is not only impactful, but also profitable, cost-effective for customers, and sustainable for coaches.
79.1. Benefits of the Business
1. Increased Impact: Reach more individuals at once, resulting in collective transformation and more engagement.
2. Recurring Revenue: Through memberships or group sessions, you can generate regular monthly income.
3. Peer support benefits clients by providing group accountability and sharing experiences.
4. Scalable Model: You can serve ten, fifty, or five hundred people in one program without significantly increasing expenditures.
5. Work-Life Balance: A reduced one-on-one client load provides more personal flexibility.
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79.2. Business Potential
The group coaching business is thriving because of:
• A growing demand for mental, professional, and emotional support.
• Communities are seeking connection and assistance.
• Employers and organisations looking for economical training.
It is expected to remain a high-growth area in the coaching industry.
79.3. Capital Requirements
Start-up financing often includes:
• Laptop and Wi-Fi: ₦300,000-₦800,000 ($200-$550).
• Website and branding costs ₦300,000 ($200+).
• Group platform tools (Zoom, Circle, Kajabi) cost between ₦30,000 and ₦150,000 ($20 to $100 per month).
• Marketing setup cost: ₦500,000 ($350+).
• Training or certification costs ₦500,000 - ₦2,000,000 ($350 - $1,400).
Total capital: ₦2,000,000 - ₦4,000,000 ($1,400 - $2,800).
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79.4. Funding
Funding options include:
• Personal Savings
• Microinvestors and partners
• Grants from women's and entrepreneurial development organisations
• Reinvestment of early client revenue
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79.5. How It Works
• Choose a niche, such as business coaching for creatives, mindset mastery, parental help, or spiritual development.
• Create a program. Create an organised curriculum (6-12 weeks, or continuing).
• Select a platform: Zoom, WhatsApp, Mighty Networks, Circle, Facebook Groups, or Kajabi.
• Enrol members. Use lead magnets, webinars, and email lists.
• Provide coaching through weekly meetings, group Q&As, assignments, and community engagement.
• Monitor and scale: Collect comments, improve material, and automate whenever possible.
79.6. Impact
Community group coaching allows:
• Collective growth: A shared journey reduces isolation and increases motivation.
• Social change: Empower marginalised populations such as widows, single moms, and unemployed adolescents.
• Access and inclusion: More affordable than 1:1 coaching, with a wider reach.
• Resilience: Members gain coping strategies, productivity, and emotional intelligence.
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79.7. Key Players in Industry
• Group Life Coaches
• Business accelerators using group structures
• Mindset mentors
• Financial Wellness Coaches
• Niche trainers (such as confidence, productivity, and parenthood).
Many are sole proprietors, while others expand into whole platforms or communities.
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79.8. Marketing
Effective strategies include:
• Email campaigns.
• Social media: lives and reels
• Free challenges or webinars.
• Referral programs
• Influencer Collaborations
• Niche content on TikTok, Instagram, and LinkedIn.
Strong community brands are based on trust, consistency, and value.
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79.9. Monetisation
Income streams for group coaching include:
• Program fees range from ₦25,000 to ₦250,000 per participant per month ($17-$170).
• Memberships range from ₦10,000 to ₦50,000 each month ($7-35).
• Digital courses cost ₦20,000+ ($14+).
• Affiliate partnerships
• Group coaching certificates.
79.10. Potential Income
Assume 20 clients pay ₦100,000 each month ($70).
Monthly: ₦2,000,000 ($1,400).
Yearly: ₦24,000,000 ($17,000+)
With 100 clients, earnings might reach ₦120,000,000 per year ($85,000+).
79.11. Requirements
• Clear coaching niche and results
• Delivery platform
• Client onboarding and communication systems
• Confident in group facilitation.
• Marketing Strategy and Sales Page
• Emotional intelligence and group management skills.
79.12. Research And Development
• Survey potential clients about their wants and difficulties.
• Test pilot groups to refine curriculum.
• Monitor engagement levels and drop-offs.
• Create evergreen content for sustainability.
• Stay current on coaching, psychology, and technology trends.
79.13. Return on Investment (ROI)
With 10 paying consumers at the initial launch (₦50,000 apiece or $35), you can make a revenue of over ₦500,000 ($350).Breakeven occurs within 1-3 months. After six months, profits can double or quadruple the initial investment.
Community models typically offer a greater ROI due to regular group involvement and word-of-mouth growth.
79.14. Scaling
• Automate the onboarding and session recordings.
• Hire co-coaches or helpers.
• license the model to others.
• Create certification programs.
• Launch multiple cohorts or tiers (basic, premium, and mastermind).
Scaling is more cost-effective when using digital technologies.
79.15. Signposts for Success
• Increasing waitlists for programs
• Engaged community participation
• Increased referrals and testimonials.
• Corporate partnership requests
• Program completion and transformation rates
• Consistent revenue growth
79.16. SWOT Analysis
Strengths:
• High impact and affordability.
• Scalable business model.
• Promotes long-term community and loyalty.
Weaknesses:
• Needs strong facilitating skills.
• Group dynamics may be unpredictable.
• Technical problems (internet or platform issues).
Opportunities:
• Increase in remote learning and support.
• Untapped global markets.
- Community Licensing and Franchise.
Threats:
• Platform dependencies (Facebook algorithm changes)
• Market saturation if badly positioned.
• Imitation without brand distinction.
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79.17. Target Audience
The target audience varies by niche. Examples include:
• Women healing from trauma.
• Young Entrepreneurs
• First-time mothers
• Remote workers need productivity skills.
• Faith-based communities.
• Clearly defined audiences lead to better marketing and connection.
79.18. Niche
Examples of successful niches:
• Purpose and mindset coaching for women
• Business Coaching for Creatives
• Career Guidance for University Students
• Financial recovery for lone mothers.
• Coaching employees on their health and wellness
Choosing a distinct niche helps to clarify communications and establish a devoted customer base.
79.19. Training and Development
Continuous development involves:
• Coaching credentials (ICF, Co-Active, or niche-specific)
• Group facilitation workshops
• Digital Marketing and Sales Funnels
• Video Production and Branding
- Emotional intelligence, trauma-informed support.
Investing in learning ensures relevance, effectiveness, and authority.
79.20. In conclusion
Community group coaching is not just a business; it is a movement. It enables entrepreneurs, coaches, and change makers to increase their income while also expanding their impact. This strategy is great for those who enjoy working with others, value shared transformation, and want to generate a worldwide ripple effect of change.
With low start-up costs, strong demand, and unparalleled scalability, it's an ideal digital business model for the present and future. Whether you start with a tiny group of five or a thriving community of hundreds, you have the opportunity to coach, lead, and make money.
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