Curated Business Ideas : Event Discount App - Jack’s Curated Business Idea

Event Discount App

Jack’s Curated Business Ideas

Jack Lookman

A. ACKNOWLEDGEMENT

The foundational sacrifices of my parents are much appreciated.

I was fortified with spiritual and academic knowledge and practices; as well as great life skills.

Contributions of John Tosin Adekunle are appreciated.

Taiwo and Owolabi are also appreciated; I see a lot of practical Islam in you.

Pastor Dumisani, thank you.

Roland Owolabi, you are appreciated.

Also Seyi Sikirat, thank you.

Chinedu China, I appreciate you.

My beautiful Tolu Mayowa Tobi you are very much appreciated.

To all those who’ve added value to me, I say, thank you.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

B. DEDICATION

This piece of work is dedicated to all my family members.

My Late Dad

My Mum

My Siblings

My Children

May Allah grant us goodness in this world and the hereafter and protect us from the torment of hell fire, the grave, and all torments. Ameen.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

C. Preamble

Have you attended events?

Either digital or physical events?

Are the prices high?

Do these prices put you off?

Could you monetise the process?

Are you an event planner?

Or a marketer?

Do you seek a way of effective marketing?

As well as having suitable mailing lists?

Do you seek customer loyalty?

Could you benefit your customers?

Could you leverage technology?

And work much smarter?

Could you incentivise your customers?

Are you an Entrepreneur, App Developer or Investor?

Do you seek a business opportunity?

Will you like to enjoy a monopoly?

If you’ve answered any ‘yes’, then you’re in the right place.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

CONTENT

Event Discount App

A. ACKNOWLEDGEMENT

B. DEDICATION

C. Preamble

CONTENT

Introduction

2. What’s the idea?

3. The Inspiration

4. Benefits of the Product

5. Here Are Some Monetisation Options

6. Marketing Plan

7. Research and Development

8. Target Audience

Some, that may have an interest in the product are:

9. Is This Idea New?

10. Here’s Something to Ponder

11. How will the product be used?

12. How The App Works

13. Could this be demonstrated on a table?

14. What Is The Product?

15. What are costing considerations for this app?

16. Some Pricing Considerations

17. Price Plans

18. What Are The Opportunities Presented

19. App Features

20. How will I build the app?

21. Some Business Plan Considerations

22. Some challenges that may be faced

23. What’s special about this product?

24. Some platforms on which the app could be used or synchronised

25. Could the product be gifted?

26. On what platforms could the app be sold?

27. What Will Be The Mode Of Refunds?

28. On which gadgets could the content be accessed?

29. Some requirements for this business are:

30. Some desirable skills, are:

31. Disclaimer

32. What are diversification options for this product?

33. Is there a need to collaborate?

34. Could I monetise for a lifetime?

35. Could the product be used globally?

36. In what format will the product be?

37. About the app

38. What problem are you solving?

39. Who could benefit from this app?

40. Some Thoughts On Legalities

41. Value chain

42. Risk management

43. What are mailing lists?

44. How could mailing lists be leveraged?

45. Some Thoughts To Ponder

46. Conclusion

47. Did you get value?

48. About Jack Lookman

49. OTHER PUBLICATIONS BY Jack Lookman Limited

50. FOR MORE RESOURCES FROM JACK LOOKMAN LIMITED, USE THE LINKS BELOW

51. Addendum - 40% Commission

52. Addendum - 30% commission

1.Introduction

Welcome to another presentation in our series Jack’s Curated Business Ideas. This is Olayinka Carew aka Jack Lookman. I shall explore an uncommon idea, tagged ‘Event Discount App.’

You could find much more content on our different platforms.

Our websites are:

You could also find us on different Social media and other platforms. Search for Jack Lookman on:

- selar.co

Facebook

- Youtube

- LinkedIn

- Amazon.co.uk

- Etc

You could also do a search for Jack Lookman on the internet.

We also do Collaborations, Affiliate Marketing, as well as Mentoring.

Please contact us at info@jacklookmanlimited.com

Now, let’s dive into the topic.

Please endeavour to take notes as we journey through this presentation. In addition to your learning, your thoughts and creativity could be stimulated; be sure to capture and develop them.

On a lighter note, if ‘gdp’ is: gross domestic product, what is gdpr? The answer is somewhere in the presentation.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

2. What’s the idea?

It’s basically an app that facilitates event discounting, promotes sales and increases quality mailing lists for marketing purposes.

3. The Inspiration

One event to which I was invited some years back, was amazing. The event organiser gave paying clients the option of inviting one or two guests for free. It was a great gamble. It helped fill seats. It also created potential clients. I got added to his mailing list and I got great value from his 2 day course.

4. Benefits of the Product

You could increase quality mailing lists
You could increase sales
You could increase profit
Your clients could benefit financially
You could fill empty seats
The process could be transparent
It builds trust
The process could be automated or semi automated
It increases affordability of the event by attendees
Clients could buy-into your value proposition
It gives attendees added sense of value and ownership
It incentivises attendees
Opportunity to market and re-market other products and services
It’s a novel idea
It promotes networking
It adds value to society
It creates wealth opportunities
Increases job opportunities

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

5. Here Are Some Monetisation Options

Product sales
Affiliate Marketing
Adverts
Upsells, down-sells, cross sells
Collaborations
Product licensing
Public speaking
Social media leverage
Etc

6. Marketing Plan

You could explore the undermentioned:

Digital marketing
Affiliate Marketing
Social Media Marketing
Influencer marketing
Branded products
Radio marketing
Television marketing
Print media marketing
Referrals
Other traditional marketing
Targeted events marketing
Sponsored events
Word of mouth
Etc

7. Research and Development

Do the following as a minimum:

Market research
Product research
Competitor research
Outsourcing research
Freelancer research

8. Target Audience

Some, that may have an interest in the product are:

Event planners
Marketers
Collaborators
Investors
Entrepreneurs
App developers

They could directly or indirectly benefit from the product.

9. Is This Idea New?

Like they say: there’s nothing is new under the sun. Though this concept is apparently a novel idea, it’s probably an enhancement of other concepts. We could therefore assume it’s a relatively new idea or you could call it one of: Jack’s Curated Business Ideas.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

10. Here’s Something to Ponder

They say, if you repeat the same old ways, you’d probably get the same old results.

What if you find a different way? Could it lead to better results?

This is an attempt to going a bit different from convention.

Achieving the desired result through a different but more cost effective and painless route.

Did you say, thinking outside the box?

Yes, you get it.

11. How will the product be used?

Data could be uploaded manually or automatically i.e inputted or imported.

Some relevant data are:

Number of attendees
Sales figure
Cost
Event capacity
Admin costs
Etc

The app then computes other figures. Please see the demonstration table attached.

At the point of making payment, the attendees could opt in or out of the process.
The refunds are paid after the event via the mode of ticket payment or suitable alternatives.
This could be automated.
Costing needs to be carefully articulated to avoid financial loss.
The app calculates all financial metrics, e.g: refund, initial profit, final profit, etc
The app could also iterate different financial possibilities.
If events are over-subscribed, there could be a waiting list for an additional event.
Data of all attendees is also captured; e.g: name, mobile number, email, interests, etc
This is very valuable information for re-marketing purposes.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

12. How The App Works

Let’s explain this with different words:

The product or app could calculate different iterations of the profit.
The app could be used as a stand alone or synchronised with suitable others
The app generates output data.
It does relevant calculations or computations.
It processes digital refunds.
It calculates discounts and other data.
An opt in box is used at the start of the process, for interested attendees.
Terms and Conditions are agreed digitally.
Legalities and disclaimers are articulated and agreed digitally as well.
Compatible payment gateways are used.
A quality mailing list is automatically generated.
Multiple re-marketing via Affiliate Marketing could be done by leveraging the mailing list.
Basic mathematical formula could be used for computations.
Summaries of profits shall also be generated by the app.
The process could be replicated severally.

13. Could this be demonstrated on a table?

Yes.

Please see the 2 demonstrations in tabular form.
They are also available @jacksempowerment.com and selar.co

14. What Is The Product?

The product is a digital app;
It could be a stand alone or could be synchronised with suitable others.
It encourages paying event attendees to market any attended event.
In return, they collectively share discounts based on the total sales figures or profits from the event.
Administrative charges will however be deducted.
A sample of computations attached
They are also available at jacksempowerment.com
It also computes individual refunds and discounts.
The app could be used for physical and online events.
The app provides a win-win for all concerned parties.

15. What are costing considerations for this app?

Cost your time
Administrative costs
Maintenance costs
Cost of app creation
Other resources used
And any other considerations

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

16. Some Pricing Considerations

Affordability
Customer longevity
Competition
Multiple products - upsells, down sells, cross sells
Discounts
Risk management - litigation, technical issues, data loss or compromise
Value offered
Costing
Profit margin
Customer potential
Sales funnel

17. Price Plans

You could have price plans to suit different wallet sizes.
You could lease it out for a day, or period of choice.
You could have monthly payers.
You could have quarterly payers.
You could have annual payers.
You could have a free product as a lead magnet with adverts.
You could sell the product/s as a license.
You could sell it outright at a much higher price.

18. What Are The Opportunities Presented

The business opportunity:

Enjoyment of monopoly
Job creation
Wealth creation
Upsells, down-sells, cross sells
Networking
A different way of marketing
Etc

19. App Features

User friendly;
Synchronisation with event apps or suitable other software - this shall be optional.
The app could also be a stand alone.
Input or import of basic data of attendee includes:

attendee name,
email,
mobile number,
bank detail (or alternative platform) for refund,
original ticket price,
final ticket price,
refund,
Terms and Conditions.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

20. How will I build the app?

Prepare the specifications
Engage an app developer
Articulate your requests
Refine the requests as necessary
You could use a freelancer
Get advise from a professional in the industry
Test the product
Have a contract
Get intellectual rights assigned to you
Get the source code

You may require a website domain name and hosting.

alternatively,

get an information technology project manager.
He could do the heavy lifting and give you an end product in a professional manner.

Though this may cost money,
it could save you time, money and other resources.

There’s also the option of learning to build an app.

You could leverage courses on the internet
or get a tutor - either online or offline

21. Some Business Plan Considerations

Research and Development
Finance
Collaboration
Profit Sharing Formula
Outsourcing
Budget
Technical support
Risk management
Customer service
Costing
Pricing
Troubleshooting
Monetisation plan
Cashflow
Customer retention
Automation
Marketing plan
Return on investment
Whether it will be for physical or digital events?
Or it will be a unified product

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

22. Some challenges that may be faced

Trust issues
Mindset issues
Copy cats
Data compromise
Technical issues
Resistance to change
Reluctance to share personal details
Contractual issues
Litigation
Abuse of process
Competition
Intellectual theft
Non acceptance in changing the status quo
Negative feedback
Financial constraints along the way.
Having the will power to see the idea through.

since you know what potential challenges may be faced, you should carry out due diligence in mitigating them

23. What’s special about this product?

It’s a novel idea;
as a seller, you could enjoy a monopoly.
It’s a different and effective way of marketing.
It marries technology with marketing.
It helps build quality mailing lists for marketing and re-marketing
It could prove a valuable resource for event planners.
As well as marketers
It could have different price plans to suit different wallet sizes.
It could be available globally by leveraging the internet.
It could be sold and marketed via different digital platforms.
It’s a win-win for all concerned parties

24. Some platforms on which the app could be used or synchronised

Social media
Membership sites
Youtube
Facebook
Blog
Podcast
Website
Digital platforms
Etc

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

25. Could the product be gifted?

Yes, it could.

It could be a corporate gift or a gift to those who may benefit.

It could be gifted through whatsapp and other digital gadgets or platforms.

It could be as a url link; or as a QR code to be scanned.

26. On what platforms could the app be sold?

Affiliate Marketing platforms
Digital platforms
Membership sites
Blogs
Websites
Social media platforms
Etc

27. What Will Be The Mode Of Refunds?

Digital payments
Debit or credit card
Bank transfer
Paypal
Payoneer
Stripe
Flutterwave
Etc

28. On which gadgets could the content be accessed?

Smart phones
Digital tablets
Laptops
Computers

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

29. Some requirements for this business are:

Finance
Equipment
Relevant skills
Human resources
Digital platforms
Marketing platforms

30. Some desirable skills, are:

App development skills
Communication skills
Information technology skills
Entrepreneurship/ business skills
Marketing skills
Research and Development skills
Interpersonal skills
Customer services skills
Legal
Fundraising skills

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

31. Disclaimer

This content is intellectual.

Though it presents potential, Business and financial success isn’t guaranteed.

You are expected to leverage the idea and modify it to suit your business needs; and hopefully, business and financial success could be attained.

32. What are diversification options for this product?

Complementary digital products
Other independent digital products
Collaborations with suitable others.
Exploration of different niches

Upsells, down-sells, cross sells

Affiliate Marketing
Adverts
Etc

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

33. Is there a need to collaborate?

If you get the right collaborators:

This could help lighten the load.
You could learn and share from each other.
You could share resources.
You could leverage each other.

34. Could I monetise for a lifetime?

Yes, potentially.

You could even monetise in your grave.
You could automate the process and literally get technology working for you.

35. Could the product be used globally?

Yes, it could.

Internet and technology could be effectively leveraged.

36. In what format will the product be?

It shall be an app.
It could be synchronised with relevant other software.
It could also be software.

to complement the app

It could be stand alone or synchronised.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

37. About the app

The app shall be user-friendly,
usable on different platforms.
It could be stand alone or synchronised with other solutions.
It shall be in different price plans.
It shall be easy to download.
Demonstration videos shall be available to users.
It shall be easy to navigate.
It shall collect user data.
It could be used by event organisers
As well as event attendees
It shall have digital Terms and Conditions.

38. What problem are you solving?

You could acquire more event attendees easily, you could acquire them at little cost. You shall incentivise attendees. You could build trust. You could get your attendees to work for you. You could collaborate with your audience

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

39. Who could benefit from this app?

Event organisers
Event attendees
App developers
Marketers
Entrepreneurs
Investors
Collaborators

40. Some Thoughts On Legalities

Include disclaimers as necessary;
include Terms and Conditions;
include relevant contracts:

with stakeholders,
users
and any 3rd parties.

Indemnify yourself.
Be mindful of the general data protection regulation (gdpr) for use in Europe.
Mitigate data compromise and similar other issues

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

41. Value chain

App developer
Marketers
Lawyer
Customer services
Entrepreneur
Investor
Collaborator
Event Planners
Event Attendees
Etc

42. Risk management

Virus protection
Litigation
Technical issues
Loss of income
Data compromise
Etc

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

43. What are mailing lists?

In their basic forms, these include a list of relevant digital contacts.

They could comprise:

name
mobile number
email address
a title for the list

44. How could mailing lists be leveraged?

They are used extensively for digital marketing; especially Affiliate Marketing.

Once the relevant demographics are captured, they could be marketed, and re-marketed, to.

There are however legal implications for abuse.

In locations like Europe, there is the general data protection regulation (gdpr) which needs to be complied-with.

45. Some Thoughts To Ponder

In this rat race that we find ourselves, those with creative ideas are apparently generally undervalued.

Some creatives are not understood; and even these creatives, sometimes find difficulty in communicating their ideas.

There are also, some creative people that are years ahead of their generation.

Those who seem to benefit more, from ideas; are the do-ers.

They usually get the largest part of the pie. I've even heard severally, that ideas are not worth more than the paper on which they are inscribed.

Could the narrative be changed?

Could more recognition and value be given to creators?

After-all, without the conceived idea; the so called do-ers could be found wanting.

In my opinion, due credit should be given to creators.

They should be encouraged, and well remunerated.

All contributors to businesses or projects, should leverage individual and collective strengths.

Probably, that way, we could all be happy, and ‘live happily ever once again.’

My strength is my creativity.

I thrive more in that role; rather than doing activities which don’t bring out the best in me.

We could also get the best value out of each other by appreciating and rewarding the value shared.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

46. Conclusion

As you may perceive; this is indeed another Curated Business Idea. It’s an idea that could potentially create jobs and wealth. Because it’s novel; you could also enjoy a monopoly.

I hope that you got value. If so, please consider spreading the word.

You could be an Affiliate Marketer and earn about 40% of the ebook sale.

You could access more content on our other platforms.

Our websites are:

You could check us on Social media:

Youtube
Facebook
LinkedIn
Etc

Search for Jack Lookman

We have content in text, audio and video formats.

We also offer mentoring and collaborative services. Please send an email to info@jacklookmanlimited.com with a suitable subject heading, if interested.

This is Olayinka Carew aka Jack Lookman signing off

Ire o (I wish you blessings)

Ire kabiti (I wish you loads of blessings)

47. Did you get value?

If yes, please spread the word.

Our books are available at amazon.co.uk - search for Jack Lookman

Our websites are:

jacksempowerment.com

jaaloopuzzles.com

jaaloo.com

lifelessonsforteenagers.com

jacklookmanlimited.com

The transcript for the original audio presentation and additional information is available at jacksempowerment.com . Search for Jack’s Curated Business Ideas.

If interested in promoting our ebooks at selar.co please send an email to info@jacklookmanlimited.com the commission is about 40% of the sale price. You also get this within a day or two.

We have Social media presence on:

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Search for Jack Lookman

Thank you very much for your time. This is Olayinka Carew aka Jack Lookman signing off.

Ire o (I wish you blessings)

Jack’s Empowerment Jaaloo Puzzles jaaloo.com

48. About Jack Lookman

Olayinka Carew, aka Jack Lookman is the 1^st of 5 Children.

He has 3 children, and an elderly mum. He is resident in the United Kingdom and is of Nigerian origin.

He studied at King’s College, Lagos and University of Lagos.

He has varied life and work experiences.

He has been involved in voluntary and paid jobs.

He is dedicating the rest of his life to empowering and inspiring generations.

This is one of his legacy projects.

Though he has health challenges, he does not let that impede his mission and vision.

Even though he studied Engineering in University; his calling is so many miles away from that. He is currently an Entrepreneur, Content Creator, Affiliate Marketer and Mentor.

He is the Director and Owner of Jack Lookman Limited, a registered business in the United Kingdom; and their aim is to empower and inspire generations by leveraging the internet.

Jack’s Empowerment Jaaloo Puzzles jaaloo.com