Tuesday 9 January 2024

Event Discount App - Jack’s Curated Business Idea



Event Discount App 

-

Jack’s Curated Business Ideas 

-

Jack Lookman 






A. ACKNOWLEDGEMENT



The foundational sacrifices of my parents are much appreciated.


I was fortified with spiritual and academic knowledge and practices; as well as great life skills.


Contributions of John Tosin Adekunle are appreciated.


Taiwo and Owolabi are also appreciated; I see a lot of practical Islam in you.


Pastor Dumisani, thank you.


Roland Owolabi, you are appreciated.


Also Seyi Sikirat, thank you.


Chinedu China, I appreciate you.


My beautiful Tolu Mayowa Tobi you are very much appreciated.


To all those who’ve added value to me, I say, thank you.




Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com





B. DEDICATION


This piece of work is dedicated to all my family members.


My Late Dad


My Mum


My Siblings


My Children


May Allah grant us goodness in this world and the hereafter and protect us from the torment of hell fire, the grave, and all torments. Ameen. 





Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


C. Preamble


Have you attended events?

Either digital or physical events?

Are the prices high?

Do these prices put you off?

Could you monetise the process?


Are you an event planner?

Or a marketer?

Do you seek a way of effective marketing?

As well as having suitable mailing lists?

Do you seek customer loyalty?

Could you benefit your customers?


Could you leverage technology?

And work much smarter?

Could you incentivise your customers?


Are you an Entrepreneur, App Developer or Investor?

Do you seek a business opportunity?

Will you like to enjoy a monopoly?


If you’ve answered any ‘yes’, then you’re in the right place.


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


CONTENT


Event Discount App

A. ACKNOWLEDGEMENT

B. DEDICATION

C. Preamble

CONTENT

  1. Introduction

2. What’s the idea?

3. The Inspiration

4. Benefits of the Product

5. Here Are Some Monetisation Options

6. Marketing Plan

7. Research and Development

8. Target Audience

Some, that may have an interest in the product are:

9. Is This Idea New?

10. Here’s Something to Ponder

11. How will the product be used?

12. How The App Works

13. Could this be demonstrated on a table?

14. What Is The Product?

15. What are costing considerations for this app?

16. Some Pricing Considerations

17. Price Plans

18. What Are The Opportunities Presented

19. App Features

20. How will I build the app?

21. Some Business Plan Considerations

22. Some challenges that may be faced

23. What’s special about this product?

24. Some platforms on which the app could be used or synchronised

25. Could the product be gifted?

26. On what platforms could the app be sold?

27. What Will Be The Mode Of Refunds?

28. On which gadgets could the content be accessed?

29. Some requirements for this business are:

30. Some desirable skills, are:

31. Disclaimer

32. What are diversification options for this product?

33. Is there a need to collaborate?

34. Could I monetise for a lifetime?

35. Could the product be used globally?

36. In what format will the product be?

37. About the app

38. What problem are you solving?

39. Who could benefit from this app?

40. Some Thoughts On Legalities

41. Value chain

42. Risk management

43. What are mailing lists?

44. How could mailing lists be leveraged?

45. Some Thoughts To Ponder

46. Conclusion

47. Did you get value?

48. About Jack Lookman

49. OTHER PUBLICATIONS BY Jack Lookman Limited

50. FOR MORE RESOURCES FROM JACK LOOKMAN LIMITED, USE THE LINKS BELOW

51. Addendum - 40% Commission

52. Addendum - 30% commission








  1. 1.Introduction


Welcome to another presentation in our series Jack’s Curated Business Ideas. This is Olayinka Carew aka Jack Lookman.  I shall explore an uncommon idea, tagged ‘Event Discount App.’ 

You could find much more content on our different platforms. 

Our websites are:

You could also find us on different Social media and other platforms. Search for Jack Lookman on: 

- selar.co 

- Youtube

- LinkedIn 

- Amazon.co.uk

- Etc

You could also do a search for Jack Lookman on the internet. 

We also do Collaborations, Affiliate Marketing, as well as Mentoring. 

Please contact us at info@jacklookmanlimited.com 


Now, let’s dive into the topic. 

Please endeavour to take notes as we journey through this presentation. In addition to your learning, your thoughts and creativity could be stimulated; be sure to capture and develop them. 


On a lighter note, if ‘gdp’ is: gross domestic product, what is gdpr? The answer is somewhere in the presentation. 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


2. What’s the idea?


It’s basically an app that facilitates event discounting, promotes sales and increases quality mailing lists for marketing purposes. 


3. The Inspiration


One event to which I was invited some years back, was amazing. The event organiser gave paying clients the option of inviting one or two guests for free. It was a great gamble. It helped fill seats. It also created potential clients. I got added to his mailing list and I got great value from his 2 day course. 


4. Benefits of the Product


  • You could increase quality mailing lists
  • You could increase sales
  • You could increase profit
  • Your clients could benefit financially
  • You could fill empty seats
  • The process could be transparent
  • It builds trust
  • The process could be automated or semi automated
  • It increases affordability of the event by attendees
  • Clients could buy-into your value proposition
  • It gives attendees added sense of value and ownership
  • It incentivises attendees
  • Opportunity to market and re-market other products and services
  • It’s a novel idea
  • It promotes networking
  • It adds value to society
  • It creates wealth opportunities
  • Increases job opportunities


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


5. Here Are Some Monetisation Options


  • Product sales
  • Affiliate Marketing
  • Adverts
  • Upsells, down-sells, cross sells
  • Collaborations
  • Product licensing
  • Public speaking
  • Social media leverage 
  • Etc


6. Marketing Plan


You could explore the undermentioned:

  • Digital marketing
  • Affiliate Marketing 
  • Social Media Marketing
  • Influencer marketing
  • Branded products
  • Radio marketing
  • Television marketing
  • Print media marketing
  • Referrals
  • Other traditional marketing
  • Targeted events marketing
  • Sponsored events
  • Word of mouth 
  • Etc


7. Research and Development 


Do the following as a minimum:

  • Market research
  • Product research
  • Competitor research
  • Outsourcing research
  • Freelancer research


8. Target Audience


Some, that may have an interest in the product are:


  • Event planners
  • Marketers
  • Collaborators
  • Investors
  • Entrepreneurs
  • App developers


They could directly or indirectly benefit from the product. 


9. Is This Idea New?


Like they say: there’s nothing is new under the sun. Though this concept is apparently a novel idea, it’s probably an enhancement of other concepts. We could therefore assume it’s a relatively new idea or you could call it one of: Jack’s Curated Business Ideas. 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


10. Here’s Something to Ponder


They say, if you repeat the same old ways, you’d probably get the same old results. 

What if you find a different way? Could it lead to better results? 

This is an attempt to going a bit different from convention. 

Achieving the desired result through a different but more cost effective and painless route. 

Did you say, thinking outside the box? 

Yes, you get it. 


11. How will the product be used?


Data could be uploaded manually or automatically i.e inputted or imported. 

Some relevant data are:

  • Number of attendees
  • Sales figure
  • Cost
  • Event capacity
  • Admin costs
  • Etc


The app then computes other figures. Please see the demonstration table attached.

  • At the point of making payment, the attendees could opt in or out of the process. 
  • The refunds are paid after the event via the mode of ticket payment or suitable alternatives. 
  • This could be automated. 
  • Costing needs to be carefully articulated to avoid financial loss. 
  • The app calculates all financial metrics, e.g: refund, initial profit, final profit, etc
  • The app could also iterate different financial possibilities. 
  • If events are over-subscribed, there could be a waiting list for an  additional event. 
  • Data of all attendees is also captured; e.g: name, mobile number, email, interests, etc
  • This is very valuable information for re-marketing purposes. 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


12. How The App Works


Let’s explain this with different words:

  • The product or app could calculate different iterations of the profit. 
  • The app could be used as a stand alone or synchronised with suitable others
  • The app generates output data. 
  • It does relevant calculations or computations. 
  • It processes digital refunds. 
  • It calculates discounts and other data. 
  • An opt in box is used at the start of the process, for interested attendees. 
  • Terms and Conditions are agreed digitally.
  • Legalities and disclaimers are articulated and agreed digitally as well. 
  • Compatible payment gateways are used. 
  • A quality mailing list is automatically generated. 
  • Multiple re-marketing via Affiliate Marketing could be done by leveraging the mailing list. 
  • Basic mathematical formula could be used for computations.
  • Summaries of profits shall also be generated by the app. 
  • The process could be replicated severally. 


13. Could this be demonstrated on a table?


Yes. 

  • Please see the 2 demonstrations in tabular form. 
  • They are also available @jacksempowerment.com and selar.co

14. What Is The Product?


  • The product is a digital app; 
  • It could be a stand alone or could be synchronised with suitable others. 
  • It encourages paying event attendees to market any attended event.
  • In return, they collectively share discounts based on the total sales figures or profits from the event. 
  • Administrative charges will however be deducted. 
  • A sample of computations attached
  • They are also available at jacksempowerment.com 
  • It also computes individual refunds and discounts. 
  • The app could be used for physical and online events. 
  • The app provides a win-win for all concerned parties. 


15. What are costing considerations for this app?


  • Cost your time
  • Administrative costs
  • Maintenance costs
  • Cost of app creation
  • Other resources used 
  • And any other considerations


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


16. Some Pricing Considerations


  • Affordability
  • Customer longevity
  • Competition
  • Multiple products - upsells, down sells, cross sells
  • Discounts
  • Risk management - litigation, technical issues, data loss or compromise
  • Value offered
  • Costing
  • Profit margin
  • Customer potential
  • Sales funnel


17. Price Plans


  • You could have price plans to suit different wallet sizes. 
  • You could lease it out for a day, or period of choice. 
  • You could have monthly payers. 
  • You could have quarterly payers. 
  • You could have annual payers. 
  • You could have a free product as a lead magnet with adverts. 
  • You could sell the product/s as a license. 
  • You could sell it outright at a much higher price. 


18. What Are The Opportunities Presented


The business opportunity:

  • Enjoyment of monopoly
  • Job creation
  • Wealth creation
  • Upsells, down-sells, cross sells
  • Networking
  • A different way of marketing
  • Etc 


19. App Features


  • User friendly; 
  • Synchronisation with event apps or suitable other software - this shall be optional. 
  • The app could also be a stand alone. 
  • Input or import of basic data of attendee includes: 
    • attendee name, 
    • email, 
    • mobile number, 
    • bank detail (or alternative platform) for refund, 
    • original ticket price, 
    • final ticket price, 
    • refund, 
    • Terms and Conditions.


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


20. How will I build the app?


  • Prepare the specifications
  • Engage an app developer
  • Articulate your requests
  • Refine the requests as necessary
  • You could use a freelancer
  • Get advise from a professional in the industry
  • Test the product
  • Have a contract
  • Get intellectual rights assigned to you
  • Get the source code


You may require a website domain name and hosting.

  • alternatively, 
    • get an information technology project manager. 
    • He could do the heavy lifting and give you an end product in a professional manner. 


    • Though this may cost money,
    • it could save you time, money and other resources. 


    • There’s also the option of learning to build an app. 
      • You could leverage courses on the internet 
      • or get a tutor - either online or offline


21. Some Business Plan Considerations


  • Research and Development 
  • Finance
  • Collaboration
  • Profit Sharing Formula 
  • Outsourcing
  • Budget
  • Technical support
  • Risk management
  • Customer service
  • Costing
  • Pricing
  • Troubleshooting
  • Monetisation plan
  • Cashflow
  • Customer retention
  • Automation
  • Marketing plan
  • Return on investment 
  • Whether it will be for physical or digital events? 
  • Or it will be a unified product 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


22. Some challenges that may be faced


  • Trust issues
  • Mindset issues
  • Copy cats
  • Data compromise
  • Technical issues
  • Resistance to change
  • Reluctance to share personal details
  • Contractual issues
  • Litigation
  • Abuse of process
  • Competition
  • Intellectual theft
  • Non acceptance in changing the status quo
  • Negative feedback 
  • Financial constraints along the way. 
  • Having the will power to see the idea through.
    • since you know what potential challenges may be faced, you should carry out due diligence in mitigating them



23. What’s special about this product?


  • It’s a novel idea; 
  • as a seller, you could enjoy a monopoly. 
  • It’s a different and effective way of marketing. 
  • It marries technology with marketing. 
  • It helps build quality mailing lists for marketing and re-marketing
  • It could prove a valuable resource for event planners. 
  • As well as marketers
  • It could have different price plans to suit different wallet sizes. 
  • It could be available globally by leveraging the internet. 
  • It could be sold and marketed via different digital platforms. 
  • It’s a win-win for all concerned parties



24. Some platforms on which the app could be used or synchronised


  • Social media 
  • Membership sites
  • Youtube
  • Facebook
  • Blog
  • Podcast
  • Website
  • Digital platforms 
  • Etc


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


25. Could the product be gifted?


Yes, it could. 

It could be a corporate gift or a gift to those who may benefit. 

It could be gifted through whatsapp and other digital gadgets or platforms. 

It could be as a url link; or as a QR code to be scanned. 



26. On what platforms could the app be sold?


  • Affiliate Marketing platforms
  • Digital platforms
  • Membership sites
  • Blogs
  • Websites
  • Social media platforms 
  • Etc


27. What Will Be The Mode Of Refunds?


  • Digital payments
  • Debit or credit card
  • Bank transfer
  • Paypal
  • Payoneer 
  • Stripe
  • Flutterwave
  • Etc


28. On which gadgets could the content be accessed?


  • Smart phones
  • Digital tablets
  • Laptops
  • Computers


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


29. Some requirements for this business are:


  • Finance
  • Equipment
  • Relevant skills
  • Human resources
  • Digital platforms
  • Marketing platforms




30. Some desirable skills, are: 


  • App development skills
  • Communication skills
  • Information technology skills
  • Entrepreneurship/ business skills
  • Marketing skills
  • Research and Development skills
  • Interpersonal skills
  • Customer services skills
  • Legal
  • Fundraising skills


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


31. Disclaimer


This content is intellectual. 

Though it presents potential, Business and financial success isn’t guaranteed. 

You are expected to leverage the idea and modify it to suit your business needs;  and hopefully, business and financial success could be attained. 



32. What are diversification options for this product?


  • Complementary digital products
  • Other independent digital products
  • Collaborations with suitable others. 
  • Exploration of different niches

Upsells, down-sells, cross sells

  • Affiliate Marketing 
  • Adverts
  • Etc



Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


33. Is there a need to collaborate?


If you get the right collaborators: 

  • This could help lighten the load. 
  • You could learn and share from each other. 
  • You could share resources. 
  • You could leverage each other. 



34. Could I monetise for a lifetime?


Yes, potentially. 

  • You could even monetise in your grave. 
  • You could automate the process and literally get technology working for you. 



35. Could the product be used globally?


Yes, it could. 

Internet and technology could be effectively leveraged. 



36. In what format will the product be?


  • It shall be an app. 
  • It could be synchronised with relevant other software. 
  • It could also be software. 
    • to complement the app
  • It could be stand alone or synchronised. 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


37. About the app


  • The app shall be user-friendly, 
  • usable on different platforms. 
  • It could be stand alone or synchronised with other solutions. 
  • It shall be in different price plans. 
  • It shall be easy to download. 
  • Demonstration videos shall be available to users. 
  • It shall be easy to navigate. 
  • It shall collect user data. 
  • It could be used by event organisers
  • As well as event attendees
  • It shall have digital Terms and Conditions. 



38. What problem are you solving?


You could acquire more event attendees easily, you could acquire them at little cost. You shall incentivise attendees. You could build trust. You could get your attendees to work for you. You could collaborate with your audience


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


39. Who could benefit from this app?


  • Event organisers
  • Event attendees
  • App developers
  • Marketers
  • Entrepreneurs
  • Investors
  • Collaborators


40. Some Thoughts On Legalities


  • Include disclaimers as necessary; 
  • include Terms and Conditions; 
  • include relevant contracts:
    • with stakeholders, 
    • users 
    • and any 3rd parties.


    • Indemnify yourself. 
    • Be mindful of the general data protection regulation (gdpr) for use in Europe. 
    • Mitigate data compromise and similar other issues


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


41. Value chain


  • App developer
  • Marketers
  • Lawyer
  • Customer services
  • Entrepreneur
  • Investor
  • Collaborator  
  • Event Planners
  • Event Attendees
  • Etc


42. Risk management


  • Virus protection
  • Litigation 
  • Technical issues
  • Loss of income
  • Data compromise 
  • Etc


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


43. What are mailing lists?


In their basic forms, these include a list of relevant digital contacts.

They could comprise:

  • name
  • mobile number
  • email address
  • a title for the list

44. How could mailing lists be leveraged?


They are used extensively for digital marketing; especially Affiliate Marketing.

Once the relevant demographics are captured, they could be marketed, and re-marketed, to.

There are however legal implications for abuse. 

In locations like Europe, there is the general data protection regulation (gdpr) which needs to be complied-with.


45. Some Thoughts To Ponder


In this rat race that we find ourselves, those with creative ideas are apparently generally undervalued. 

Some creatives are not understood; and even these creatives, sometimes find difficulty in  communicating their ideas. 

There are also, some creative people that are years ahead of their generation. 

Those who seem to benefit more, from ideas; are the do-ers. 

They usually get the largest part of the pie. I've even heard severally, that ideas are not worth more than the paper on which they are inscribed. 

Could the narrative be changed?

Could more recognition and value be given to creators?

After-all, without the conceived idea; the so called do-ers could be found wanting. 

In my opinion, due credit should be given to creators. 

They should be encouraged, and well remunerated. 

All contributors to businesses or projects, should leverage individual and collective strengths. 

Probably, that way, we could all be happy, and ‘live happily ever once again.’  

My strength is my creativity. 

I thrive more in that role; rather than doing activities which don’t bring out the best in me. 

We could also get the best value out of each other by appreciating and rewarding the value shared. 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


46. Conclusion 


As you may perceive; this is indeed another Curated Business Idea. It’s an idea that could potentially create jobs and wealth. Because it’s novel; you could also enjoy a monopoly. 

I hope that you got value. If so, please consider spreading the word. 

You could be an Affiliate Marketer and earn about 40% of the ebook sale.


You could access more content on our other platforms. 

Our websites are:


You could check us on Social media:


Search for Jack Lookman 


We have content in text, audio and video formats. 

We also offer mentoring and collaborative services. Please send an email to info@jacklookmanlimited.com   with a suitable subject heading, if interested. 

This is Olayinka Carew aka Jack Lookman signing off

Ire o (I wish you blessings) 

Ire kabiti (I wish you loads of blessings) 



47. Did you get value?  


If yes, please spread the word. 

Our books are available at amazon.co.uk - search for Jack Lookman 

Our websites are:

 jacksempowerment.com 

 jaaloopuzzles.com 

 jaaloo.com 

lifelessonsforteenagers.com 

jacklookmanlimited.com 


The transcript for the original audio presentation and additional information is  available at jacksempowerment.com . Search for Jack’s Curated Business Ideas.

If interested in promoting our ebooks at selar.co please send an email to info@jacklookmanlimited.com  the commission is about 40% of the sale price. You also get this within a day or two.


We have Social media presence on:

Youtube  

Facebook 

LinkedIn

TikTok 

Pinterest

Instagram

Twitter

Instagram

Search for Jack Lookman 



Thank you very much for your time.  This is Olayinka Carew aka Jack Lookman  signing off. 

 Ire o (I wish you blessings) 


Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com



48. About Jack Lookman 


Olayinka  Carew, aka Jack Lookman  is the 1st of 5 Children.

He has 3 children, and an elderly mum. He is resident in the United Kingdom and is of Nigerian origin.


He studied at King’s College, Lagos and University of Lagos.

He has varied life and work experiences.

He has been involved in voluntary and paid jobs.

He is dedicating the rest of his life to empowering and inspiring generations.

This is one of his legacy projects.

Though he has health challenges, he does not let that impede his mission and vision. 

Even though he studied Engineering in University; his calling is so many miles away from that. He is currently an Entrepreneur, Content Creator, Affiliate Marketer and Mentor.


He is the Director and Owner of Jack Lookman Limited, a registered business in the United Kingdom; and their aim is to empower and inspire generations by leveraging the internet.




Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com



                              




49. OTHER PUBLICATIONS BY Jack Lookman Limited 


  1. Despair, Submission, Faith and Hope – Volume 1
  2. Despair, Submission, Faith and Hope – Volume 2
  3. Monetising Digital Book Reviews
  4. E-Commerce For Traditional African Attires
  5. Basic Management And Fundraising Tip For Community Groups
  6. Monetising A Digital Library
  7. Ajo, The App And Opportunities
  8. Empowering Orphans, Widows and Widowers 
  9. Submission, Gratitude, Faith and Hope 
  10. 10.Oro Ishiti- Indelible Yoruba Words 
  11. 11.Eid Monetisation by Leveraging Technology
  12. 12. What are your thoughts? What is your mindset? - Volume 1
  13. 13.What are your thoughts? What is your mindset? - Volume 2
  14. 14. Twenty Curated Business Ideas - Volume 1
  15. 15. Jaaloo Puzzles - Volume 1
  16. 16. Jaaloo Puzzles - Volume 2
  17. 17. Beauty Of The Storm
  18. 18. Digital Career Guidance App 
  19. 19. Bath Sponge Project 
  20. 20. Monetising Jollof Rice 
  21. 21.Leasing Digital Tablets / Gadgets To Undergraduates 

50. FOR MORE RESOURCES FROM JACK LOOKMAN LIMITED, USE THE LINKS BELOW


Olayinka Carew aka Jack Lookman


Jaaloo: https://www.jaaloo.com                           


Jack’s Empowerment: https://www.jacksempowerment.com


Jaaloo Puzzles : https://www.jaaloopuzzles.com  


Amazon books: https://amzn.to/3jahxEC    (or search for Jack Lookman at amazon.com)                         


Become a member of Jack Lookman’s Facebook Community: https://www.facebook.com/jack.lookman.3                            


As well as at : Opo Ati Orukan: https://bit.ly/OpoAtiOrukan                       


Facebook group: Curated Business Ideas


Oro Ishiti- Indelible Yoruba Words - Youtube channel - https://bit.ly/oroishitiytc  


Subscribe to Jack Lookman’s Youtube Channel: https://bit.ly/JackLookman  (or search for Jack Lookman)


Curated Business Ideas - Youtube channel           


Ebooks on Selar


Connect on LinkedIn


Or Jack Lookman on Facebook messenger                            


Email         


At Jack Lookman Limited there are opportunities for mentees, investors, donors and collaborators.





Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com












51. Addendum - 40% Commission

 

























Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com






52. Addendum - 30% commission













                   Jack’s Empowerment    Jaaloo Puzzles   jaaloo.com


















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