21. EMAIL MARKETING - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas
Email marketing is a potential area that involves low cost but yields high results. In this digital age, email is still one of the most successful vehicles for businesses to contact their clients; making email marketing a profitable and powerful company for widows and Digital Entrepreneurs wishing to work from home or develop a digital empire.
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21.1. Benefits of the Business
Email marketing provides a variety of advantages:
1. Low initial costs: All you need is a laptop and an internet connection to get started.
2. Remote and flexible: You can work from anywhere, at any time
3. High demand: Email marketing is essential for every organisation looking to retain and convert clients.
4. Recurring income: With the right systems and strategies, you may create recurring campaigns and monthly retainer clients.
5. Skills growth: You will learn content development, sales psychology, branding, and automation.
6. Empowerment: It gives cerebral stimulation as well as financial freedom.
21.2. Budget and capital requirements
Starting an email marketing business is one of the most cost-effective digital endeavours.
Here’s a quick rundown of what you could need:
1. Laptop: ₦250,000 – ₦400,000 ($170 – $270)
2. Monthly Internet costs ₦15,000 ($10).
3. Subscription to email marketing software (such as Mailchimp or ConvertKit). - ₦10,000 - ₦30,000 each month ($7 - $20).
4. Canva Pro or design tool (optional): ₦7,000/month ($5)
5. Training or mentorship: ₦50,000 - ₦150,000 ($35 - $100)
Estimated start-up cost: ₦350,000 - ₦600,000 ($240 - $410). You can also start with what you have and upgrade as you go.
21.3. Business Potential
Email marketing is a thriving industry with significant long-term prospects. According to Statista, there are over 4 billion email users globally, with email marketing, returning $42 for every dollar spent. Email marketers will continue to be in demand as long as businesses need to retain customers, increase loyalty, and drive conversions.
21.4. How It Works
As an email marketer, you will assist businesses in engaging their audiences via email. This may involve:
• Creating email lists
• Creating Welcome Sequences
• Sending newsletters and product promos
• Writing compelling copy
• Designing email templates
• Automating email flows.
- Tracking campaign performance.
The majority of clients will be business owners, instructors, product dealers, or non-governmental organisations (NGOs) trying to connect with their target audience and increase conversions.
21.5. Impact
This business has both financial and emotional impact.
• Financial: Offers money and opportunities for growth.
• Emotional: Increases confidence, reduces isolation, and provides a creative outlet.
- Social: Allows you to service both local and worldwide businesses, contributing to economic development.
21.6. Key Players in the Industry
Some significant email marketing tools and firms are:
Mailchimp, ConvertKit, GetResponse, ActiveCampaign, AWeber and HubSpot.
Instructors like Stephanie Obi, Amy Porterfield and so on, have contributed to the popularity of email marketing.
21.7. Marketing and Monetisation
You can promote your email marketing services by using:
• Social media (LinkedIn, Instagram, and Facebook)
• Freelance platforms (Fiverr and Upwork)
• Cold emailing.
• Connecting with digital marketers, coaches, and small business entrepreneurs
- Providing webinars and free email audits
Monetisation techniques include:
• Client retention services
• One-time campaign setups
• Course or eBook sales
• Affiliate marketing using email tools.
- Consulting
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21.8. Potential Income
Income varies according to experience, client and niche. Here’s an estimate of what you could earn:
1. Beginner freelance employment ranges from ₦50,000 to ₦150,000 per month ($35-$100).
2. Mid-level retainers: ₦200,000-₦500,000/month ($140-$340).
3. High-level consulting or coaching: ₦700,000 - ₦2,000,000 a month ($480 - $1,370).
As your skills and network grow, your earning potential increases considerably.
21.9. Requirements
To start, you’ll need:
• A laptop or desktop.
• Internet access
• Basic writing skills.
• Knowledge of email marketing platforms, such as Mailchimp.
- Willingness to Learn.
Soft skills like communication, attention to detail, and consistence are essential.
21.10. Scaling
Once you’ve established a consistent methodology, you can scale by:
• Establishing an agency and employing writers, email marketers and designers.
• Offering digital items (templates and instructions)
• Automating client onboarding using processes
• Partnering with marketing agencies
- Offering group training or webinars.
Scaling enables you to transition from freelancer to CEO.
21.11. Research & Development
Continuous learning is essential. You will need to:
• Keep current with email trends and software improvements.
• Learn about copywriting and customer psychology.
• Understand the general data protection regulation (GDPR) and consent rules.
- Research your client’s audience and goals.
Free resources like YouTube and blogs (e.g., Neil Patel, HubSpot) could help you become better.
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21.12. SWOT Analysis
Strengths
• Low start-up costs.
• Global demand
• Work-from-home
- High earning potential
Weaknesses
• Requires consistent learning.
• Copywriting expertise required.
- It may take time to establish a client base.
Opportunities
• Growing e-commerce market.
• Expansion into Course Creation
- Passive income through affiliate marketing.
Threats
• AI automation
• Email weariness among customers
- Competition with other freelancers
21.13. Target Audience
Your target clients will be:
• Small business proprietors.
• Online Coaches and Consultants
• NGOs
• Course developers and authors.
- E-commerce Businesses
They are typically too busy or inexperienced to conduct email marketing alone.
21.14. Training & Development
You may not need a degree to succeed, but training will help you advance. Begin with free lessons, then progress to formal programs. Search online for courses in:
• Copywriting
• Email Strategy and Funnels
• List creation and segmentation
• Email analytics
- Automation tools, such as Mailchimp and ConvertKit
Recommended platforms include: Coursera, Udemy, Skillshare, and YouTube.
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21.15. In conclusion
Email marketing is more than just composing and sending messages; it’s a powerful tool for rebuilding, reconnecting, and growing. For widows and Digital Entrepreneurs, it provides an easy opportunity to restore their independence and purpose. With perseverance, the correct mindset, and assistance, widows and Digital Entrepreneurs could turn their laptops into digital goldmines, helping brands thrive, and safeguarding their future.
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