23. ONLINE EMPLOYMENT COACH - Jack’s Digital Business Collection - Digital Business Ideas - Digital Entrepreneurship - Digital Entrepreneurial Ideas
In an era increasingly leaning towards remote work and digital advancements, widows—often confronting both emotional and financial hurdles—can find strength and autonomy by starting online businesses. One viable option is Online Employment Coaching. This business allows you to assist job seekers in navigating today’s job market while creating a flexible, fulfilling, and lucrative career.
23.1. Advantages of the Business
1. Flexible Hours: You can choose whether to work part-time or full-time from home, at your own pace.
2. Minimal Overhead: There’s no need for a physical office; a laptop and internet access are all you need to get started.
3. Empowerment and Meaning: Assisting others in securing employment can provide you with a fresh sense of purpose.
4. Ongoing Income: Clients may need multiple sessions over time, leading to consistent income streams.
5. Personal Growth: You’ll enhance your skills in communication, career guidance, and digital tools.
23.2. Budget
A sensible initial budget should comprise:
1. Laptop/Device: ₦250,000–₦400,000 ($200–$320)
2. Website Creation and Hosting: ₦100,000–₦200,000 ($80–$160)
3. Marketing (Initial Advertising & Branding): ₦50,000–₦150,000 ($40–$120)
4. Training/Certification: ₦200,000–₦300,000 ($160–$240)
5. Software Tools (Zoom, Canva Pro, Calendly, etc.): ₦50,000 ($40)
Total Estimated Budget: ₦650,000–₦1,100,000 ($520–$880).
You can start with what you have and upgrade as you go along.
23.3. Business Potential
• Global Employment Trends: Increasing numbers of individuals are seeking remote jobs, which boosts the demand for employment coaching.
• Job Transitions: Technological progress creates new job opportunities, requiring assistance for transitions.
• Local and Global Reach: Cater to clients both in Nigeria and internationally using social media and freelancing platforms.
- Expandable Framework: Start on your own and eventually bring on other coaches or create digital products.
23.4. Requirements
• Basic Tools: Laptop, internet connection, mobile phone.
• Software: Zoom, email autoresponders, scheduling applications.
• Legal/Registration Costs: ₦30,000–₦50,000 ($24–$40) for business registration and tax ID.
- Branding: Logo, banner, and social media presence – approximately ₦20,000 ($16).
- Online platforms for automated content.
23.5. Funding
1. Personal Savings – A perfect way to start small.
2. Micro loans – Obtained from women-focused cooperatives or NGOs.
3. Grants – Keep an eye out for local government, UNDP, or women empowerment grants.
4. Crowdfunding – Share your story and business concept with your network for financial support.
5. Family and Friends – They can provide initial capital to help you get started.
23.6. How It Works
1. Define Your Niche (e.g., remote job seekers, recent graduates, stay-at-home mothers).
2. Onboarding – Arrange consultation calls and collect intake forms.
3. Career Evaluation – Assist clients in identifying strengths, weaknesses, and job goals.
4. Coaching Meetings – Provide resume assistance, interview preparation, LinkedIn optimisation, and job search strategies.
5. Follow up – Monitor clients’ job applications and results
6. Signposting - direct clients to useful and relevant resources.
7. Upsell relevant products and services to clients
8. Create useful digital content for clients.
9. Incentivise clients to invite other clients
10. Leverage a sales funnel to optimise income.
11. Research the employment market for the best possible outcomes for your clients.
12. Suggest suitable career routes for clients.
13. Guide clients on dress codes and appearance.
14. Guide clients on interim or long term income pursuits.
15. Optimise the clients’ potential.
16. Assist clients in up-skilling.
17. Work on the mindset of clients.
23.7. Impact
Your impact on clients includes boosting confidence, improving job search strategies, and securing employment opportunities.
On You: Increases your confidence, generates revenue, and allows you to restore your freedom.
On Society: Promotes employment, economic empowerment, and communal growth.
23.8. Key Players in Industry
Although you do not have to compete with big names, it is beneficial to study:
• Individual employment coaches with a robust LinkedIn presence.
• Small coaching agencies that target local or worldwide clients.
- Social media influencers who provide career advice and remote work solutions.
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23.9. Marketing
• Use social media to share career suggestions, testimonials, and motivational content.
• WhatsApp and Facebook Groups: Share value, communicate, and generate leads.
• Blog or vlog - Provide guidance via articles or short videos.
• Client Referrals: Offer discounts or bonuses to clients who refer others.
- Email Newsletters: Keep your audience informed and engaged on a regular basis.
- Targeted marketing to your niched audience.
- Leverage a sales funnel to optimise income.
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23.10. Monetisation
• 1-on-1 Coaching Packages: Offer single or many session, bundles. Each session costs between ₦10,000 and ₦30,000 ($8 to $24).
• Resume Writing Services: ₦15,000 ($12) per CV.
• LinkedIn Optimisation: ₦10,000-₦20,000 ($8-$16).
• Workshops and webinars cost ₦1,000-₦5,000 ($1-$4) per person.
• Online courses sell between ₦10,000-₦50,000 ($8-$40).
- E-books/Guides: ₦2,000-₦5,000 ($1.60-$4).
- Membership site - pay as you go - different price points - £5 to £50 per person per month.
- Sales funnel - merchandising a range of relevant products and services.
- Affiliate Marketing - passive income, by marketing products and services of relevant 3rd parties
- Adverts on your platforms, of 3rd parties.
23.11. Potential income
• Coaching 10 clients per month costs between ₦200,000-₦300,000 ($160-$240).
• Resume and LinkedIn services cost ₦100,000 ($80).
• Online course sales (10 units): ₦200,000 ($160).
• Workshop (20 people) costs ₦100,000 ($80).
- Monthly potential is ₦600,000-₦800,000 ($480-$640).
- Membership site - could cost £5 - £40 monthly per individual.
23.12. Research and Development
• Analyse job trends and recruitment procedures.
• Follow the greatest HR influencers and career counsellors.
• Collect client input to improve services.
- Regularly update your knowledge of CV standards, hiring tools, and remote job boards.
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23.13. Scaling
• Hire junior coaches to train and onboard others.
• Create Digital Products: Online courses, membership sites, templates, and guidelines.
• Form Partnerships - Work with schools, NGOs, universities, alumni associations, or job boards.
- Create a Coaching Academy and train others to become coaches.
- Leverage passive income options.
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23.14. Prioritisation
• First 3 months: Prioritise branding and client acquisition.
• Month 6: Launch the first course or group workshop.
• Month 9: Outsource certain jobs or recruit assistants.
- Year 1: Establish coaching membership or academy.
23.15. SWOT Analysis
Strengths:
• High demand for employment advice.
- Flexible and scalable model.
- Evergreen industry.
Weaknesses:
• Dependence on the internet and technical tools
- Requires consistent customer generation.
Opportunities:
• Global Remote Work Trends
- Partnerships between human resource firms and colleges.
- Wealth creation
Threats:
• Competition from free resources online.
- Changes in hiring practices and economic downturns.
23.16. Signposts
Signpost clients to:
- useful resources
- alternative income ideas
- beneficial training
- job interview training
- job opportunities
- up-skilling opportunities
- mentors and coaches
- Digital Career Guidance App
- motivational testimonies
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23.17. Target Audience
• Job searchers aged 18–45.
• Career changers and returnees in the workforce
• Stay-at-home mothers or caregivers.
- People transitioning to remote work.
- Graduates
- Undergraduates
- School leavers
- Orphans
- Older citizens
- Unemployed
23.18. Niche
Choose a niche that matches your background or enthusiasm.
• Remote Job Coaching
• Entry-Level Career Coaching
• Resume and Interview Specialist
• Women in Tech Job Coaching
- Coaching for African Professionals seeking international roles.
- Undergraduates in the wrong careers
- Long term unemployed graduates
- Executives who lost their jobs
- Widow and widowers needing to re-strategise
- Orphans needing to survive
- Talented but poor teenagers
- Youths with challenging pasts
- Employees in search of better alternatives
- Employees seeking career changes
- Older citizens struggling to survive
- Destitutes
- Immigrants
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23.19. Training and Development
• Enrol in Career Coaching courses on platforms such as Coursera, Udemy, or Alison (between ₦30,000 and ₦100,000 or $24-$80).
• Learn digital marketing, resume design, and communication skills.
• Attend webinars and seminars for career professionals.
- Join online coaching communities to get assistance and referrals.
- Invest in mentors and coaches.
23.20. In conclusion
Online Employment Coaching is more than simply a source of income; it is a mission-driven business that empowers widows and Digital Entrepreneurs while changing lives. With an affordable budget, global reach, and high demand, this is a business opportunity with significant impact and development possibilities. You have the experience, resilience, and compassion to help others; turn that into a successful business now!
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