Sunday 21 January 2024

Empowering The Less Educated - Jack’s Curated Business Idea

 Greetings to one and all; this is Jack Lookman welcoming you to another of our series: Jack’s Curated Business Ideas. 

Today's topic is: 

Empowering The Less Educated

For those watching on YouTube, the videos shall be timestamped for ease of reference. 

In this content, we shall touch on the following subtopics:  

  • The problem 
  • The idea 
  • Products and services 
  • The process
  • Platforms
  • Format 
  • Language 
  • The content 
  • Target audience 
  • The team 
  • Marketing / sales
  • Email list 
  • Monetisation 
  • Payment options 
  • Payment gateways
  • Curriculum 
  • Benefits and opportunities 
  • Requirements for the entrepreneur 
  • Requirements for the customer 
  • Business plan considerations 
  • Skills required by the business 
  • Skills required by the end user
  • Threats 
  • Legalities 
  • Costing and pricing 
  • Funding 
  • Complimentary  products and services 
  • Possible byproducts
  • Conclusion
  • Disclaimer 

So let's start!

What is the problem?

Let's take my native Nigeria as a case study. A small percentage of the populace is tertiary educated; some aren't educated due to lack of opportunity, poverty, etc. Some end up with low paid jobs such as being drivers, housemaids, cleaners, etc. As a result the quality of life is not optimised. This affects their youth and old age; and the effects could be generational. It impacts family life and society; some may resort to crime. They don't optimise their potential in adulthood, as work consumes them and they get stuck in challenging financial situations.  This cycle may be replicated for generations; with the exception of a few, who may get out of it.

What is the idea?

  • The idea is to create content for the less educated people.
  • The content shall be on multiple digital platforms, which could be leveraged for making impact and money
  • Content shall be in video or audio formats.
  • It shall be in native languages of the end users.
  • The content shall add value to their work or business pursuits.
  • The content shall be presented  in little understandable chunks.
  • The content shall be readily accessible via their smartphones or digital devices. 
  • There shall also be a module on teaching them the basics of accessing the digital content. 
  • The content shall add great value to them in the short and long term.

What are the products?

  • The products shall be digital content, to cover the chosen curriculum.
  • They shall be for the less educated demographic, in different native languages of choice. 
  • It's like an online university for the less educated. There could be online tuition for one-to-one or one-to-many.
  • This tuition shall be for those who require attention and support;  and shall be at additional cost. There could also be one-to-one physical tuition at a much higher cost; and maybe one-to-many physical tuition, again, at additional cost.
  • If appropriate, you may also have the content in text, but this won't be a priority.

The Process (Thoughts)

Some of the thoughts to consider:

  • Market research 
  • Content creation 
  • Team
  • Delegation
  • Outsourcing
  • Scope 
  • Marketing plan 
  • Minimum viable product 
  • Costing and pricing 
  • Monetisation plan 
  • Platforms  
  • Investors 
  • Reinvestment
  • Profit Sharing Formula 
  • Systems and structures 
  • Automation 
  • Affiliate Marketing  
  • Collaborations 
  • Market research 
  • Funding 
  • Etc 

The Platforms

These could be physical or digital. If physical, there may be a location and human contact. And, of course, there are related costs. If it's digital, it could be via:

  • Social media 
  • Podcast 
  • Membership site 
  • Blog  
  • Etc


It could be in multiple formats, such as:

  • Text 
  • Audio
  • Video 
  • In different languages of choice. 
  • It should also be in simple understandable vocabulary. 


Most of the demographic might be unable to speak proper English, therefore you may consider their native languages, Pidgin English or alternatives. 

The Content

 It shall mostly be in:

  • Audio and video format.
  • It shall be presented in little, easy-to-understand modules.
  • It shall have practical examples and case studies as necessary.
  • It shall be user-friendly. 
  • Content of choice shall be:
    • Easily accessible 
    • In multiple languages 
  • It shall be updated as necessary
  • There shall also be feedback mechanisms in place in order to get the best possible outcomes.

Target Audience

The end users shall be:

  • Drivers 
  • Cleaners
  • Housemaids 
  • Uneducated business people
  • Artisans 
  • Etc 

The Team (business or project)

This shall include:

  • The Content Creator 
  • Entrepreneur 
  • Marketer 
  • Translator / Linguist
  • Administrator 
  • Accountant 
  • Quality Controller
  • Human Resources
  • Video editor
  • Freelancers
  • Project manager 
  • Social media manager
  • IT manager 
  • Educator 
  • Etc 


You could explore:

  • Digital marketing 
  • Radio marketing 
  • Influencer marketing 
  • Television marketing 
  • Social media marketing 
  • Referrals 
  • Word of Mouth 
  • Affiliate marketing 
  • Print media marketing 
  • Email marketing
  • Search engine optimisation 
  • You could explore using a sales funnel 
  • Etc

Sales funnel / mailing list

By virtue of the service that you offer you are likely to get a mighty list of quality contacts. You should have their mobile numbers and or email addresses. You could monetise the mailing list by marketing and re-marketing products and services; both yours and those of third parties. You could create a sales funnel and automate the process. At some point you could make passive recurring income in which case you shall put in minimal ongoing effort and optimise your income. 


  • You could sell the license of your products and services. That is, your content and related software. 
  • You could do consultancy. 
  • You could do affiliate marketing.
  • You could sell the business
  • You could advertise products and services of 3rd parties
  • You could have a franchise
  • You could do business collaborations.
  • You could get sponsors.
  • You could sell the private label rights to interested third parties. 
  • Your digital products could actually be sold as renewable licenses.
  • Customers could renew them monthly, quarterly, biannually or annually. There shall be recurring payments to renew access to the content.

Payment options

  • These could be monthly quarterly, biannually or annually. 
  • You could also introduce discounts. The more payment, made at a go, the higher the discount. For example, if their purchase is £10, the discount could be 1%. If the purchase is £10-£20, the discount could be 2%. If the purchase is £20-£30, the discount could be 3%; etc.
  • You could explore the discount model that suits you.  The discount model needs to be determined by the entrepreneur or by the team and such discounts could be automated, such that at the point of purchasing the product or service it automatically calculates the discount for you.

Payment Gateways

How will the customers pay?

This could be via payment gateways such as:

  • Stripe 
  • PayPal
  • Pioneer 
  • Flutterwave 
  • Paystack
  • Interswitch
  • VoguePay
  • Remita
  • GTPay
  • PayU
  • CashEnvoy
  • Fliqpay
  • OPay
  • Squad
  • Amplify
  • DusuPay
  • Or suitable alternatives.


What are you going to be teaching this demographics? This shall be at different levels. You might have part of the curriculum at the beginners level, intermediate level and  probably at the higher level. It's up to you. Some curriculum ideas are:

  • Skills 
  • Mindset 
  • Customer services 
  • Budgeting 
  • Time management
  • People management 
  • Resource Management
  • Networking 
  • Trade 
  • Related content 
  • Costing
  • Pricing
  • Literacy
  • Numeracy
  • Effective communication 
  • Resuscitation 
  • Risk management 
  • Health and safety 
  • Entrepreneurship
  • Investment
  • Work ethics
  • Money management and literacy
  • Research skills 
  • Relevant biographies or Memoir of Role Models
  • Etc

  • There could also be tests or exams as necessary.
    • These could be automated and could be multiple choice questions.

Benefits and Opportunities

  • Reduction in crime 
  • Gainful occupation
  • Monetization 
  • Job creation 
  • Wealth creation 
  • Skills enhancement
  • Entrepreneurial aspiration 
  • Increase in GDP 
  • Increase in tax revenue
  • A more educated society 
  • Improved language skills
  • A fairer society
  • Improved IT skills 
  • Inspiration for greater Pursuits 
  • Empowerment and Inspiration
  • Passive income
  • Removing customers from generational cycle of poverty 
  • Exploration of their individual untapped potential 
  • Improved quality of life of the end users.
  • It makes the end user more proficient in their native language.
  • The costs shall be affordable 
  • The products and services shall be easily accessible
  • The products and services shall be user-friendly
  • The business could be scaled
  • The products could be evergreen
  • Instant access to the product
  • Cost effective marketing

Requirements for the Entrepreneur 

Some of the requirements include:

  • Digital device or devices 
  • A team 
  • Relevant skills 
  • Positive mindset 
  • Marketing efforts 
  • Content creation 
  • Finance 
  • Profit sharing formula
  • App products or products 
  • Etc 

Requirements for the customer

  • A digital device.
  • Willingness to learn 
  • A positive mindset 
  • Business related idea or ideas
  • Investment in time commitment
  • Occupational skills 
  • Etc 

Business Plan Considerations

  • Team 
  • Equipment 
  • Marketing plan 
  • Market research 
  • Monetisation plan
  • Competitor research 
  • Product research
  • Legalities
  • Platforms 
  • Sales funnel 
  • Collaboration
  • Investors 
  • Profit sharing formula
  • Marketing

Skills required by business

  • Video editing 
  • Content creation
  • Entrepreneurship 
  • Outsourcing
  • Marketing
  • Project management
  • Language and translation skills
  • Interpersonal skills 
  • Customer service skills 
  • Administration skills 
  • Organisation skills 
  • Budgeting skills 
  • Resource management skills 
  • IT skills 
  • Communication skills

Skills required by end user

  • Basic IT skills
  • How to use their digital device or devices 
  • Occupational skills 
  • Language skills
  • Positive mindset 
  • Reliability 
  • Etc


  • There could be a fight back from those who wish to maintain the status quo 
  • Competition 
  • Sabotage 
  • Litigation 
  • Technical problems 
  • Government legislation
  • Intellectual  theft 
  • Accessibility 
  • Affordability
  • Lack of interested customers 
  • Non-accessibility of telecommunications network
  • Unmotivated end users 
  • Etc 


Here are some thoughts to ponder:

  • Outline the agreements or contracts
  • Include a disclaimer 
  • Expectation management
  • Intellectual rights ownership 
  • Refund policy terms and condition
  • Indemnification  
  • adherence to general data protection regulation 
  • adherence to laws of the land
  • Etc 

Costing And Pricing

Some considerations to have in mind are:

  • Profit margin
  • Cost of resources used
    • Time
    • Effort 
    • Money
    • Cost of the team
    • Freelancers 
    • Human Resources
    • Office
  • Financial investors 
  • Equipment 
  • Marketing and advertising
  • Strategizing and brainstorming 
  • Administration 
  • Information technology 
  • Website hosting and domain name
  • Etc

  • Most of these things have related costs; so you need to quantify them when you're doing your costing and pricing.  
  • You need to do this per product sold. 
  • And need to know how much you intend to make
  • And if you're going to sell the product in bundles. For example, the cost of that bundle will be slightly cheaper than buying them individually; so you're tempting the customer to buy the bundle and the incentive is that it becomes a bit cheaper.  Though it will be a bit cheaper for the client you make more profit than selling an individual product. 
  • The beautiful thing about this business model is that, if you get it right you could actually generate passive income for a very long time. 
  • It's also very scalable. You could replicate the process in different languages, and for different demographics, and of course for different  subjects. 


The business may be funded via:

  • Your personal savings
  • Investors
  • Crowdfunding
  • Loans
  • Collaboration
  • Grants
  • Family and friends 
  • Etc  

  • You could start small and then reinvest in the in the business.
  • You could also use a profit sharing formula app for fair compensation of business stakeholders

Complementary Products and Services

  • You could start a business with one language. For example in Nigeria, you may prioritize Pidgin English, Yoruba,  Hausa, Ibo, etc; as those are the major languages. 
  • You may create content for different niches and different demographics. 
  • You may collaborate with relevant others. 
  • You may promote products and services of relevant Brands and monetize via passive affiliate marketing.
  • You may also advertise products and services of 3rd parties on your platform.

Possible by-products

  • You could replicate the process for professional courses.
  • You could do courses on life experience.
  • You could do academic courses at different levels.
  • You could do courses on life coaching.
  • You could do courses on marriage, and other life topics
  • You could do courses on best practice
  • You could do courses on mannerisms 
  • And courses on cooking 
  • You could do courses on business etiquettes 
  • You could become a consultant; and this could open opportunities
  • You could do these on your own or collaborate with third parties.


A lot of digital educational content is directed at those who are already educated. Those  who have a degree, for instance may only account for 5 to 10% of the populace. The majority are less educated. This may be so due to lack of opportunity, poverty,  non-enabling environment, poor teaching, etc. By targeting the less educated; apart from adding great value to society you shall also be exploring huge potentials, as long as you offer value at affordable costs, and market adequately.  

It could be a financial game-changer for you. You could literally be rich overnight. 

The cost outlay is relatively low and the return on investment could be very high. The break-even-point could be attained within a few months or years. 

In marketing terms, this curated business idea may be classified as a blue ocean. That is, it's a business idea with probably little or no competition. 


We are also affiliate marketers. We promote products and services of third parties and get a discount at no additional cost to you. 

The curated business idea on these and our other platforms are born out of creativity, experience, and exposure. You are expected to modify them to suit your needs. 

Inasmuch as they are great ideas, they don't guarantee financial success. 

There are many determining factors for success to be achieved. You are expected to carry out due diligence before embarking on any entrepreneurial pursuits. 

Our mission at Jack Lookman Limited is to empower and Inspire Generations by leveraging the internet. 

We hope that you got some value from this content. If so, please  feel free to share your thoughts and comments.  

You could get more of such on our different platforms on social media. You could find us on Youtube, Facebook, TikTokLinkedIn, etc. Just do a search for Jack Lookman or search for curated business idea or Curated Business Ideas.  You could also access our content on our websites:

Jack’s Empowerment  which is a membership site.

Curated Business Ideas  ; Jaaloo Puzzles 

We've also written many books. Please search for Jack Lookman’s books on the internet. 

If you got some value, kindly consider liking, sharing, subscribing, and reposting. 

Useful links:

Jack’s Empowerment - membership site

Jaaloo Puzzles - blog

Curated Business Ideas - blog

Jack Lookman Limited - blog

Youtube channel: Curated Business Ideas 

Youtube channel: Jaaloo Puzzles 

Youtube channel: Life Lessons For Teenagers 

Facebook: Jack Lookman 

Facebook: Curated Business Ideas 

Facebook: Jaaloo Puzzles 

Facebook: Life Lessons For Teenagers 

Jack Lookman’s Books 

Business Collaboration With Jack Lookman 

Jack’s Mentoring 101 

Youtube video: Empowering The Less Educated 

Facebook video: Empowering The Less Educated 

Useful hashtags








This is Jack Lookman signing off. 

Thank you very much for your time. 

Ire o (I wish you blessings)

Ire kabiti (I wish you loads of blessings) 

No comments:

Post a Comment

MONETISING AND EMPOWERING THE NIGERIAN DRIVER - Jack’s Curated Business Idea - Jack Lookman - empowering and inspiring generations

  MONETISING AND EMPOWERING THE NIGERIAN DRIVER 1. Introduction   Hello ! Welcome to another presentation in our series , Jack’s ...